Cheers to SEO: How It Pays To Be Optimized

The Free Dictionary definition for optimize: op·ti·mize:  To make as perfect or effective as possible. My long-standing definition of Search...

Organic SEO As Another Marketing Channel

SEO is confusing to many. It’s shrouded in mystery, often has a bad reputation and is not generally understood by traditional marketers. Heck,...

Is Most Of SEO Just A Boondoggle?

The SEO industry is beset with people who are making unnecessary changes to client websites based on unfounded theories that at best produce the...

Using Analytics To Measure SEO Success

I’ve previously discussed why rankings are a poor measure of success, but only touched upon how to instead use web analytics to measure SEO...

The Answer To All Your SEO Questions!

I recently appeared on Vanessa Fox’s new Webmaster Radio show, “Office Hours” where we discussed some of the simple things business...

SEO Trends From 2008 & A Look Into 2009

In January of 2008, I issued my predictions for the upcoming year in the SEO industry. Now that it’s a year later, let’s look back and...

Why Usability and SEO Go Hand-in-hand

Many years ago, when Danny Sullivan was still part of Search Engine Watch and the Search Engine strategies conferences, a few of us approached him on...

SEO For Big Brands

For the 13+ years that our SEO company has been in the biz, we’ve consulted with businesses of varying sizes and types. From one-person...

3 Types Of Blogs That Totally Suck

Blogs. They’re the best thing since sliced bread. Everyone with a website needs one. Or do they? Lately, I’ve seen numerous instances of...

Diagnosing The SEO Health Of Your Website

Is your website sick? In many ways, SEO consultants are like doctors, only instead of analyzing your personal health symptoms, we analyze the overall...

We Don’t Need SEO Standards!

Last month I attended the SMX West session in Santa Clara entitled Is it Time for Search Marketing Standards? It was an interesting session, but I...