Matthew Barby

Matthew Barby is Global Head of Growth & SEO at HubSpot. Matt is also a lecturer for the Digital Marketing Institute and runs the Pescetarian Kitchen blog.

What they don’t tell you about SEO

Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the...

Keyword Research For A New Website

A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his...