Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction tool

Powered by Bing Predicts, the new "Events to Watch" tool will be updated daily and offer a schedule of "must-watch" Olympic moments.

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Bing is getting into the Olympic spirit, bringing the 2016 Rio Olympic Games into its search results and launching its “Events to Watch” feature, recommending must-see Olympic events based on Bing Predicts technology.

Now, Olympic-related Bing searches will deliver a Rio Games box with tabs to navigate between Sports, Athletes, Schedule, Medals and Daily Predicts.

Bing Olympics search

Bing will also track the number of medals won by each country and update daily its newly launched “Events to Watch,” suggesting the most anticipated 2016 Olympic events.

According to Bing, its “Events to Watch” feature delivers an optimized schedule of “must-watch” Olympic events based on projected upsets, new world records and the likelihood of a close competition — all calculated using Bing Predicts technology.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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