How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
Topic: Olympic Games
SEO seasonality explained: Strategies, trends, and optimization tips
Discover search trends, align content with demand cycles, and capture more traffic using seasonal optimization strategies.
U.S. search ad revenue reached $114.2 billion in 2025
Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
Google opens Olympic live sports inventory to biddable CTV buys
You can now tap Olympic live sports via DV360, using Google audiences, household frequency caps, and conversion tracking tied to CTV.
Google launches Google Trends API
This is a limited Alpha release, so only a small number of people will gain access to this tool.
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
Google Discover promoting AI Overviews for Olympic Games in Paris
Clicking to see the AI Overview takes you into a Google Search results page with the AI Overview at the top.
A tribute to Mark Irvine
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
13 questions to diagnose and resolve declining organic traffic
Is your site's organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance.
This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
This day in search marketing history: January 9
AdWords Managed Accounts got shared negative lists, plus: a Google knowledge graph hack, Google’s advertiser growth and more.
Marketing leadership: The dangers of ego
Confidence is an important leadership trait. But when it crosses egotistical behavior, it harms the team and limits leadership effectiveness.
6 fundamental truths about SEO
Is your SEO not going the way you wanted or expected? Here are some realities about SEO that you may not have heard before.
Adaptability: The new competitive advantage in SEO
Here's why brands have to adapt to change or risk becoming extinct like the dinosaurs.
Top social media monitoring capabilities for brands
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical.
Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief
And, how to maintain organic performance when merging multiple websites.
Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief
And, ways to prioritize your mental health as we step away from the pandemic.
7 life lessons on leadership during COVID and beyond
Jeremy Bloom, the founder and CEO of Integrate, shares key takeaways from conversations with extraordinary individuals.
Amazon’s got a PPC lock on “Prime Day”
Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions.
SearchCap: Local search ads, Intent keywords & The Flying Housewife
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Look Ma, no keywords! Phrase-free AdWords campaigns are hereApr 26, 2018 by Andy Taylor Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location […]
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
The Dutch-born Olympian earned the nickname 'The Flying Housewife' after becoming the first woman to win four gold medals in a single Olympics.
Yahoo parent sues Mozilla for replacing it with Google as Firefox default search
Mozilla countersues and says that poor Yahoo search quality caused Firefox to lose market share.
Google’s Top Searches in 2016: Pokémon Go & iPhone 7 outrank Donald Trump, Prince & Powerball
The site released a variety of its top search trends -- ranking everything from top searches overall to the most searched people and global news stories.
Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says "Donald Trump" ranked as its second most popular search of the year, while "Hillary Clinton" barely made the top 10.
SearchCap: Bing Ads Editor, Google index status stalled & local business cards expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OpenStreetMap debuts Google Street View alternative: OpenStreetViewAug 22, 2016 by Greg Sterling The company seeks to crowd-source street-level photography on a global basis. Bing Ads Editor now supports custom ad copy […]
17 days of 2016 Rio Olympic Google Doodles: a full list of Google’s “Fruity Doodle” images
From the start of the games through closing ceremonies, Google replaced its usual home page logo with the following animated images.
SearchCap: Google vote, AMP errors, Bing Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new state-by-state voting guide for “how to vote” searchesAug 16, 2016 by Amy Gesenhues Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with […]
Google Trends refresh includes geographic comparisons & export to Excel feature
In addition to launching a hub for the Olympics, Google Trends has released new tools for viewing and exporting search data.
SearchCap: Google local pack ad, expanded AdWords ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First appearance of ads in Local Pack found in UK mobile search resultAug 7, 2016 by Greg Sterling The configuration showed three organic listings with one ad at the top. Expanded […]
SearchCap: Olympics Google logo, SEO KPIs & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: KPIs for SEO: measuring SEO successAug 5, 2016 by Marcus Miller Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most […]
Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile app
The free gaming app, with "produce from all over the market" competing for the title of freshest fruit, works on both Android and iOS.
SearchCap: Siri commands, AMP errors & mobile search up
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Nearly 60 percent of searches now from mobile devicesAug 3, 2016 by Greg Sterling Hitwise examined hundreds of millions of queries across 11 key categories. Search for Hey Siri commands […]
SearchCap: Bing & Google Olympics, Yahoo tests & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction toolAug 1, 2016 by Amy Gesenhues Powered by Bing Predicts, the new “Events to Watch” tool will be […]
Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction tool
Powered by Bing Predicts, the new "Events to Watch" tool will be updated daily and offer a schedule of "must-watch" Olympic moments.
Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos
Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.
SearchCap: Google Trips app, Bing image search app & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz launches comprehensive keyword research tool ‘Keyword Explorer’May 3, 2016 by Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. […]
SearchCap: Google AdWords shopping ads, HERE & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Feed your search marketing obsession at SMX AdvancedApr 6, 2016 by Search Engine Land For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only […]
First modern Olympic games 120th anniversary marked with 4 Google doodles
Doodler Olivia Huhn created four separate doodles, representing the marathon, shot put, weight-lifting and gymnastic Olympic events.