PPC
Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search
Grehan also settles the long-running dispute over who coined the term search engine optimization.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
PPC
Video: Josef Sperzel talks technical SEO and using Python to pull data
Sperzel says he's most excited about using Python to do data visualization and streamline the processes behind technical SEO.
Facebook opens search ads to all advertisers
Ad placement will include Facebook News Feed and Marketplace search results.
Content
Facebook’s Campaign Budget Optimization is coming. Are you ready?
The time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
Content
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
Pinterest brings Shoppable Pins to visual searches for fashion, home products
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry.
Amazon
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
Content
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager.
Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research
Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google's review gating policy.
SMX® - Search Marketing Expo & Conference Series
How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year's Search Engine Land Awards.
Google Search Console
How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.
Commerce
Pinterest broadens e-commerce capabilities with ‘Complete the Look’ visual search feature
The visual search feature will recommend fashion and home decor products based on the context of an image.
Amazon
The North Face booed by SEO community after manipulating Google image search results
The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image search results.
Bing
Bing to require LegitScript certification for addiction recovery advertisers
Drug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead generators.
Amazon
SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Mobile
SearchCap: Voice input for Google mobile web search, paying for search analytics tools, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Analytics & Conversion
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
Bing
MarTech Today Research: A marketer’s guide to enterprise SEO platforms
The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles.
Amazon
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Amazon
SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.