Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search
Grehan also settles the long-running dispute over who coined the term search engine optimization.
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Grehan also settles the long-running dispute over who coined the term search engine optimization.
Amy Gesenhues | Jan 23, 2020 at 8:00 am ETSperzel says he's most excited about using Python to do data visualization and streamline the processes behind technical SEO.
Amy Gesenhues | Jan 22, 2020 at 10:14 am ETAd placement will include Facebook News Feed and Marketplace search results.
Amy Gesenhues | Oct 18, 2019 at 1:12 pm ETThe time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
Amy Gesenhues | Oct 17, 2019 at 2:11 pm ETFord reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
Amy Gesenhues | Sep 23, 2019 at 11:01 am ETThe visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry.
Amy Gesenhues | Sep 17, 2019 at 12:33 pm ETTo get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
Amy Gesenhues | Sep 17, 2019 at 9:11 am ETThe updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager.
Amy Gesenhues | Aug 28, 2019 at 10:54 am ETHawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google's review gating policy.
Amy Gesenhues | Aug 26, 2019 at 11:22 am ETMetric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year's Search Engine Land Awards.
Amy Gesenhues | Jul 15, 2019 at 2:53 pm ETThe campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.
Amy Gesenhues | Jun 27, 2019 at 10:44 am ETThe visual search feature will recommend fashion and home decor products based on the context of an image.
Amy Gesenhues | Jun 17, 2019 at 2:02 pm ETThe North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image search results.
Amy Gesenhues | Jun 3, 2019 at 4:45 pm ETDrug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead generators.
Amy Gesenhues | Feb 20, 2019 at 10:40 am ETBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Client in-housing, competition for talent top digital agency concerns Jan 31, 2019 by Ginny Marvin Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the […]
Amy Gesenhues | Jan 31, 2019 at 4:00 pm ETBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What customers expect in the age of AI Jan 29, 2019 by Digital Marketing Depot Making big purchase decisions can be stressful, especially when the products are complex or expensive. People […]
Amy Gesenhues | Jan 29, 2019 at 4:00 pm ETSEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
Amy Gesenhues | Jan 29, 2019 at 12:27 pm ETBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
Amy Gesenhues | Jan 23, 2019 at 4:21 pm ETBelow is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon had a record-breaking holiday season, here’s how advertisers managed it Jan 22, 2019 by Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement […]
Amy Gesenhues | Jan 22, 2019 at 4:25 pm ETThe test inventory will be available in Facebook and Marketplace search results.
Amy Gesenhues | Dec 11, 2018 at 3:18 pm ET