Bing Ads Editor To Get Several New Targeting Enhancements
Bing Ads is currently piloting several new features for Bing Ads Editor that are planned to roll out in the coming weeks. Here’s a preview of three of the new features.
Bulk Location Targeting
A new “Targeting” tab will be the hub for users to add location targets and exclusions in bulk. An auto-complete feature helps speed the process of location targeting. This screen also includes the option to set physical intent options such as “show ads to people in, searching for, or viewing pages about my targeted location”
Duplicate Keyword Finder
A handy new “Duplicate keywords” view will allow users to scan and entire account or specific campaigns and ad groups for keywords in the same order — or even in different order. The feature includes an option to include negative keywords in the search — an easy way to find conflicts. From the duplicate keywords window, users can further filter the list. Duplicate keywords are then marked with an “!” symbol for management.
More updates are on the way in the next version of Bing Ads Editor expected to roll out in the coming weeks. Stay tuned for more details.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Sign up for weekly recaps of the ever-changing search marketing landscape.