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Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results.