Google Ads lets advertisers preview AI Max-generated ad copy before opting in
Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text customization.
Topic: Online advertising
Google Ads adds video impressions and funnel reporting to Overview page
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
Google September 2026 spam update done rolling out
This update took almost 2 weeks to roll out and seemed pretty impactful.
Google Ads adds new AI Max columns for deeper campaign analysis
New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their campaigns.
Google Ads tests new Direct Offer asset for AI Mode promotions
Google Ads’ new Direct Offer asset lets advertisers serve targeted promotions to high-intent shoppers directly within AI Mode.
Google Display migration to Demand Gen: How to protect your ad budget
Demand Gen removes familiar Display controls. See what changes, what to audit, and how to limit wasted spend after migration.
Google Ads can now calculate Target ROAS from profit margins
Google Ads’ new Target ROAS calculator uses profit margins to help advertisers set bidding targets around profitability.
Google changes view-through conversion reporting for Demand Gen Display ads
Google is changing how Demand Gen Display ad views are counted for view-through conversion attribution.
Why Google is pushing advertisers toward demand-led budgeting
Viral trends and weak brand loyalty can quickly shift demand. Google’s answer is flexible budgets backed by ROI targets and AI guardrails.
Google Ads loosens business name rules for some advertisers
Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their destination domains.
Google Ads will automatically pull promotions from advertisers’ websites
Google will soon automatically turn eligible website deals and coupons into promotion assets for Search and PMax campaigns.
Microsoft Advertising adds HubSpot integration ahead of holiday season
Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less manual work.
Google location asset requirements: What you need to know
Wrong address? Missing location? Disapproved asset? Here’s where to look before changing your Google Ads setup.
OpenAI expands ChatGPT Ads with bulk product campaigns and deeper reporting
ChatGPT Ads now offer faster product campaign creation, deeper conversion reporting and expanded access across Southeast Asia.
Google AI contribution pilot earns publishers one-tenth of 1% of ad revenues
We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.
Amazon Ads taps Yelp to turn product purchases into local service leads
Amazon Ads is turning high-intent shopping signals into local service leads, connecting shoppers with Yelp professionals.
Why Performance Max isn’t a YouTube ad strategy for ecommerce
YouTube can create demand that Search and Shopping can’t capture. But it needs creative and measurement built for how the channel works.
Microsoft opens Excluded Content Terms to all advertisers
Advertisers can now block up to 1,000 unwanted page-title terms, adding another layer of control over where their ads appear.
The August 17th Post-Mortem: What Google’s Smart Bidding update really changed
Join us on October 15th where Mike Ryan shows how Google’s August 17 update reshaped ROAS, CPCs, budgets and advertiser behavior.
Google tests a new look for mobile ad sitelinks
Google is testing a redesigned mobile ad sitelink layout that makes individual links darker, clearer and more prominent.
Google Ads API v25.2 adds competitive benchmarks and PMax upgrades
Advertisers are getting more data and control across competitive benchmarking, PMax, Search bidding and creator insights.
Google tests bigger Local Services Ads
Google may be giving local advertisers more visibility possibly meaning a growth of investment in its pay-per-lead ad business.
Google expands AI Brief and adds deeper AI Max reporting
Advertisers are getting more ways to guide AI Max and see exactly how its automation shapes Search ad journeys.
CrUX ad metrics added to the page experience SEO documentation
Last week, Google Chrome released a new Chrome user experience report metric for ad measurements, now it was added to Google's help documentation.
Google Ads reframes Smart Bidding learning around 50 conversions
Google now says Smart Bidding learning can take up to around 50 conversions or three conversion cycles.
Google Ads lets offline uploads fill gaps in tag-based conversions
Advertisers can now supplement tag-based conversions with offline data to improve measurement and bidding accuracy.
Google Ads’ Smart Bidding update appears to have ended bid suppression
New analysis suggests Google’s Aug. 17 Smart Bidding update is driving higher CPCs and lower IS for budget-limited campaigns.
Pinterest turns visual search into a new ad opportunity
Pinterest's new format helps brands bid for prominent placements in Pinterest Search Results and Pin closeups.
OpenAI is turning ChatGPT ads into conversations
OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party integrations.
Google Ads is showing advertisers how their spending compares with peers
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Google Chrome launches new metrics to measure ad-heavy websites
Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.
Facebook ad costs fall as traffic and lead performance improves: Report
Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.
Why ChatGPT Ads deserve a place in your 2027 media plan
Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.
Amazon pilots ChatGPT Ads through its DSP
Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.
Google updates Location asset requirements without changing enforcement
Google updated its Location asset requirements with clearer language and troubleshooting guidance
Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Microsoft will remove Max CPC controls from new campaigns using several standalone automated bidding strategies starting Oct. 1.
Google Ads adds new tools to drive and measure in-store sales
Google Ads is making it easier for multi-location businesses to reach nearby customers and measure the campaign in-store sales.
Google tests traditional Search campaigns in AI Mode
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
Google rolls out AI-powered AdSense Help guide to all English Help Center traffic
Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.
Limited Ad Serving: Why Google Ads suddenly show less often
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.