Top 4 PPC tactics to try in 2025
Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.
A veteran of the digital marketing industry and "Top 25 PPC Expert," she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers. Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to several publications and in 2019, she became a founding member of the Paid Search Association.
Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.
Navah Hopkins | Dec 12, 2024 at 10:00 am ETBiases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability.
Navah Hopkins | Aug 12, 2024 at 8:00 am ETMark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
Navah Hopkins | May 6, 2024 at 3:21 pm ETStrategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking.
Navah Hopkins | Apr 11, 2024 at 9:00 am ETThe lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape.
Navah Hopkins | Feb 8, 2024 at 10:00 am ETExplore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options.
Navah Hopkins | Nov 6, 2023 at 9:00 am ETDynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.
Navah Hopkins | Jul 3, 2023 at 10:00 am ETLearn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
Navah Hopkins | Mar 21, 2023 at 10:00 am ETHere's the lowdown on call tracking, its role in marketing attribution, and how it can help brands succeed online.
Navah Hopkins | Feb 20, 2023 at 8:00 am ETLearn how to build consensual conversations with prospects, acquire consent-based audiences, and improve your paid search performance.
Navah Hopkins | Jan 12, 2023 at 6:00 am ETGetting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
Navah Hopkins | Dec 20, 2022 at 6:00 am ETStructuring a digital marketing apprenticeship? Here's how to ensure you and your apprentice get the most out of working together.
Navah Hopkins | Sep 22, 2022 at 6:00 am ETSEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.
Navah Hopkins | Jun 29, 2022 at 8:00 am ETAsk yourself these questions to ensure compliance without sacrificing user engagement.
Navah Hopkins | Mar 24, 2022 at 7:00 am ET