Bing

Bing launches UET Tag Helper, a troubleshooting Chrome extension

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To help marketers ensure their Universal Event Tracking (UET) tags are properly implemented, Bing Ads has launched a Chrome browser extension called UET Tag Helper.

UET tags are used to capture conversion events from Bing Ads campaigns and power Bing Ads remarketing.

In Chrome, the new extension can be used to:

  • validate UET tags in real time instead of having to wait a few hours and go back to the account to check on the status;
  • check to see if you’ve implemented the UET tag correctly without having to wait for an event to occur; and
  • troubleshoot common errors with the UET tag.

The extension is now live in the Chrome web store. The video from Bing Ads below shows how to use the UET Tag Helper. For more info on how the extension works, check out the help page.

 

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About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.