Sign up for our daily recaps of the ever-changing search marketing landscape.
Bing Site Safety Page: Explains Why Sites Are Flagged In Bing’s Search Results
On the Bing Webmaster Blog they announced a new feature named the Bing Site Safety Page. The Bing Site Safety Page will show up in the search results when Bing has flagged a specific site as having a safety issue. Bing will then show the searcher what the issue is with the site, hoping the webmaster will fix the issue as soon as possible.
Here is a screen shot showing the alert and what the user would see on the safety page:
The information presented to the searcher on the Bing Site Safety Page includes how long there has been an issue and when the last scan took place. Then the webmaster can login to Bing Webmaster Tools to learn more about how to fix the security issue on their site.
The page offers:
- The date the infection was first detected
- How often the URL has been scanned
- The date the infection was most recently detected
Bing said they plan on adding more data to this page including:
- The total number of URLs detected as malicious on the site
- The types of malware found
- The last date of suspicious activity
- When the site was last scanned
- Warning trigger rate/ coverage
Bing said this warning has a ~94% effective at deterring searchers from visiting infected sites.