Foursquare Aims To Improve Venue Database By Expanding Superuser Program

foursquare-iconFoursquare’s superuser program, now 40,000 people strong, is getting an overhaul.

The company says it’ll soon launch an automated test that will make it easier for users to become superusers — they’re the ones with special privileges to edit business listings and venues in Foursquare’s database of 55 million places. (Non-superusers can only suggest changes to businesses and venues in Foursquare’s database.)

The test, which may be ready as soon as next week, will give users a list of suggested edits and then measure their responses for accuracy. Those who pass the test can immediately get promoted to superuser status.

Until now, Foursquare’s six-person support team has manually reviewed all superuser applications.

The idea, ultimately, is improved local search results and location reporting. Foursquare expects the change to improve its venue database, which — in addition to powering the Foursquare mobile apps and website — is also used by Waze, Instagram, Uber and other partners.

Foursquare says it typically sees more than a million edits to its venues database each month. And, while testing new tools recently, the number of edits is up 400 percent.

Related Topics: Channel: Local | Foursquare | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Dennis Seymour

    count me in Foursquare! :D

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