Rich Sanger

Rich Sanger is the founder of Streetlight Local, where he helps local service businesses turn searches into calls and booked jobs. His work focuses on Google Business Profile and local search performance, conversion-focused websites, and the trust signals homeowners look for before they reach out.

Rich’s background spans technical SEO, content strategy, and analytics, with experience across home services, healthcare, SaaS, ecommerce, and nonprofits. He’s especially interested in how local businesses earn trust online and what actually drives calls and estimate requests.

He has also published research and analysis on Google AI Overviews and how AI-driven search is changing visibility, clicks, and measurement. Rich writes about what’s changing in search, what still works, and how businesses can adapt as answers increasingly happen directly in the results.