How to pick the right Google Business Profile categories
Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers.
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Elizabeth Rule's latest articles
11 local SEO tools you should be using
From analytics to rank tracking, boost your local SEO with these tools. Learn how to use them effectively and understand their limitations.
Localized SERPs: Winning traffic and leads with service area pages
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
Local SEO success: How to track rankings, conversions, calls
Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success.
Understanding explicit vs. implicit searches: The key to dominating local SEO
Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads.
Unleashing the potential of Google reviews for local SEO
Find out how to boost your business's credibility and influence local SEO rankings with authentic customer feedback.
How Google Business Profile pre-defined services can impact local SEO
Looking to boost your local SEO rankings? Consider adding pre-defined services to your Google Business Profile listing. Learn more here.
Optimizing for Bing Places: Is it worth it?
Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of local organic traffic for some industries.