Why the SEO industry needs in-person meetups
The SEO community hasn't disappeared. It's just harder to find everyone in one place. Here's why meeting offline is worth another look.
Topic: Google Maps
7 Google Ads conversion tracking mistakes to avoid
Your campaigns may be optimizing toward the wrong goals. Check for overlooked conversions, inflated counts, and offline import errors.
6 steps to map local search intent beyond keyword data
Two customers can search for the same service and need very different providers. Here's how to uncover the context that shapes their choices.
Why Google reviews will power up your local SEO in 2027
Get more Google reviews, encourage detailed feedback with photos, manage fake and missing reviews, and strengthen your local SEO rankings.
Google review-related appeals delayed
Google did not give an ETA for when the delay will be resolved.
AI and local search: The new rules of visibility in 2027
Every location has to earn its place in an AI answer. Accurate data, local context, and trust signals help your brand make the shortlist.
Six steps to win at real estate SEO
Master real estate SEO to attract qualified buyers and sellers directly to your business, outrank listing sites, and dominate local SERPs.
Google Ask Maps: How to make your business easier to recommend
Help Google understand when your business meets a customer's needs by addressing information gaps across your GBP, reviews, and website.
Five great local SEO tools to maximize your visibility in 2026
Discover the five best local SEO tools. We review them in detail so you can choose the one that fits your business needs.
The global consistency paradox: Building local E-E-A-T for AI search
Standardized websites can hide the expertise that makes your brand credible in each market. Here's how to identify and close those gaps.
Impact of bad responses in Google Reviews
Received a bad Google review? How you reply matters! Find out how a poor response can negatively impact your business and how to respond effectively.
What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
SEO for plumbers: How to rank higher and get more customers
Learn proven SEO tactics to help your plumbing business rank higher on Google and attract more local customers organically.
Stop letting AI make your marketing decisions
AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
Google location asset requirements: What you need to know
Wrong address? Missing location? Disapproved asset? Here’s where to look before changing your Google Ads setup.
How to segment SEO data for multi-location brands
Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.
Google Ads adds new tools to drive and measure in-store sales
Google Ads is making it easier for multi-location businesses to reach nearby customers and measure the campaign in-store sales.
Inside Google Maps: 72 ranking signals and the architecture behind local search
Newly recovered Google data reveals how entities, web signals, geography, and semantic systems shape local visibility.
11 awesome ChatGPT alternatives to try + 17 runner ups
Plenty of ChatGPT alternatives exist and offer their own strengths. Check out which ones might be a great fit for your needs.
Calls and clicks keep falling as Google Maps becomes the destination
New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.
Google tests channel prioritization controls for Performance Max
Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.
Google expands direct booking for Local Services Ads
Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads.
Google Local Services Ads will charge for some missed calls starting Oct. 1
Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1.
What 1.8 million Google Business Profiles tell us about local SEO success
Specific primary and additional categories, plus complete profiles, correlate with stronger local rankings. See what the data reveals.
Google expands Local Services Ads categories ahead of migration
Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.
Your Google Business Profile needs a business continuity plan
Reduce the business impact of suspensions, verification issues, and missing reviews with practical preparation before problems occur.
Business websites dominate Gemini local AI search citations: Study
A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources.
Local 5.0: The next evolution of local SEO is here
The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations.
Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
Google adds Local customer optimization to Performance Max
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.
Why the F.A.C.T.S. model is the key to search everywhere optimization
Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location brands.
Multi-location SEO: How to structure geographic pages at scale
Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.
Why Google Business Profile address changes can disrupt local rankings
Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.
Google Business Profile products: 3 ways to productize your presence
Should you use Google Business Profile Products, in-store products, or Merchant Center? Learn which and how to implement.
Local Services Ads come to Google Ads via Performance Max
Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.
How to run a local GEO baseline audit
Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.
Your next customer may discover your brand on TikTok before Google
The first decision is often emotional. Google increasingly becomes the place to validate it. Here's what that means for SEO.
Google Business Profile Playbooks: What does Google recommend?
All of Google's Business Profile best practices in one place, with what's unique to restaurants, hotels, tours, and services called out so you save time.
Google penalties: Why prevention is cheaper than recovery
Recovering from a manual action can take months of cleanup and review. Regular compliance audits reduce the risk before it becomes a crisis.