Add FriendFeed to the long and growing list of players who are trying to win the race for comprehensive and quick real-time search. FriendFeed has always had a real-time element — the ability to track social activities almost as they happen. But the company has announced the addition of real-time search today.

If you’ve used search.twitter.com, you’ll be familiar with FriendFeed’s real-time search — the interface is almost exactly the same. One difference that FriendFeed is quick to point out is that its results update automatically and scroll down the page, without the need to click or refresh. The other, bigger difference, of course, is that FriendFeed’s search pulls in data from a wide variety of sources (including Twitter).

The FriendFeed search includes options to save your searches or view them in a smaller, pop-out window. You can also post your search on other social sites, or grab some code to embed the search elsewhere.

But one thing that doesn’t seem right is the randomness of search results.

That’s a close-up of the image I used above showing four results that are in nothing close to chronological order. All the searches I tested today had the same problem.

Related Topics: Channel: Social | Search Engines: Buzz Search Engines | Search Engines: Word Of Mouth & Buzz Search Engines

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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