For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback

Google turns 15 this week — celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for “google in 1998,” and you’ll see how Google used to look back then, in the year of its birth.

The head of Google’s web spam team, Matt Cutts, shared the news on Twitter. Here’s how it looks:

google in 1998 - Google Search

Kind of nostalgic seeing the old look — and some of the names of other search engines of the period, which Google used to link to at the bottom of its results.

Related Topics: Channel: Consumer | Google: Web Search | Stats: History | Top News


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Owain Powell

    It’s scary how quickly things have developed over time. It wasn’t so much the layout or functionality of Google which irritated me at the time, it was more the speed of my computer on Windows 3.1!!!!!

  • seoservices4smallbusiness

    Woo waiting for tomorrow’s doodle !! Happy B’day GooGle in advance !!

  • Ron Rule

    Can they make the 1998 version permanent so keywords will still pass through?

  • Klauss

    Not working here in Brazil yet… =/

  • Mohamed Ismail

    Advance B’day GooGle!!

  • shakeel

    From the Google website in 1999: Danny Sulivan quoted us in his mailing list at

  • shakeel
  • Dan Patrick


  • shivaprasad

    Happy Bithday Google in afvance from India

  • shivaprasad

    Happy Bithday Google in afvance from India

  • OfficialJab

    Access it on Netscape Navigator to complete the illusion.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide