Lawrence Hitches

Lawrence Hitches is an AI SEO consultant helping brands appear in AI Overviews, AI Mode, and ChatGPT. He works as Chief of Staff at StudioHawk, a specialist SEO and AI search agency with offices in Melbourne, Sydney, London, and Atlanta.

As SEO Director and later General Manager, Lawrence led organic growth for brands including Nike, OKX, QuickBooks, HelloFresh, Vodafone, New Balance, and Semrush, and helped scale StudioHawk to multiple national, APAC, and global SEO awards.

Today he splits his time between AI search consulting, teaching at Hawk Academy (StudioHawk's SEO learning platform), and speaking at SEO conferences. He builds search visibility through deep-dive audits, topical authority, digital PR, and content strategy, then pressure-tests it with live experiments in on-page structure, entity consistency, and multimodal content across search and social.