Google Apparently Testing Numbers In Job Ads

By Pamela Parker

Published: May 30, 2011 at 10:12 am

Google seems to be testing an AdWords display for jobs ads that includes an automatically-generated extra line of description that includes the number of jobs available and reiterates the brand of the advertiser. To make room for this third line, the two description lines are combined.

image via Periscopix

Presumably the number of jobs comes from Google Base uploads by the sites advertising, as it appears to be dynamically generated by Google.

The apparent test was spotted by James Carswell of Periscopix in the UK, who notes that the sites showcased in the test are all using the Madgex job board software.

Google is always testing various options for displaying AdWords, and introduces them widely if they seem to have a meaningful impact on performance.

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About the author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.