Google seems to be testing an AdWords display for jobs ads that includes an automatically-generated extra line of description that includes the number of jobs available and reiterates the brand of the advertiser. To make room for this third line, the two description lines are combined.

image via Periscopix

Presumably the number of jobs comes from Google Base uploads by the sites advertising, as it appears to be dynamically generated by Google.

The apparent test was spotted by James Carswell of Periscopix in the UK, who notes that the sites showcased in the test are all using the Madgex job board software.

Google is always testing various options for displaying AdWords, and introduces them widely if they seem to have a meaningful impact on performance.

Related Topics: Channel: SEM | Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

Connect with the author via: Email | Twitter | Google+ | LinkedIn