Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
Topic: Google Base
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
A Mature Digital Marketing Industry Provides SEO Opportunity For Small & Ambitious Businesses
As we are approaching the end of the year, I thought it would be worth reviewing 2013 from the perspective of a UK based SEO with a diverse range of multinational clients and what opportunities lie ahead for all things SEO.
Update Your Google Product Feeds By September 22nd
Google has posted a reminder that the updates to the Google Product search feeds is just around the corner. If you do not update your product feeds with the new guidelines by September 22nd, Google may suspend your account. Google said: As we announced in July, the new Google Product Search Feed Specification and Policies […]
Google Product Search Changes Feed Specifications
The Google Merchant Blog announced “important changes to Google Product Search feed specification & policies.” These changes go into affect September 22, 2011 and if you are not compliant, you will find your products missing from Google Product Search. To see the changes, you can go to this document and select the country that you […]
SearchCap: The Day In Search, May 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Measuring Social Influence, Matt Cutts’ Live Chat & More Social media measurement was the hot topic last week on our sister site, Sphinn. A discussion about measuring social […]
Google Apparently Testing Numbers In Job Ads
Google seems to be testing an AdWords display for jobs ads that includes an automatically-generated extra line of description that includes the number of jobs available and reiterates the brand of the advertiser. To make room for this third line, the two description lines are combined. Presumably the number of jobs comes from Google Base […]
SearchCap: The Day In Search, May 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Vs. Bing Maps: Summer Vacation Planning Showdown Wouldn’t it be great if there was one mapping service that offers everything you need to plan a trip to somewhere you’ve […]
SearchCap: The Day In Search, April 6, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cosmo Quiz: Should You Get In Bed With An SEO Agency? I’ve spent the past 5 years in-house and over that period, I’ve never hired an SEO agency; however, I’ve been […]
25 Things I Hate About Google, Revisited 5 Years Later
Five years ago, I wrote a story called “25 Things I Hate About Google.” It went viral, to my surprise. I thought it was worth revisiting that story on its five year anniversary, to see how many of those “hates” have been fixed. So let’s dive in!
Google Will Drop Real Estate Search & Listings From Maps
Google has just made a surprising announcement: Google Maps will drop its real estate listings search option on February 10th. Real estate was one of the options available inside Google Maps since July 2009, when it added a similar search form like the ones available on many real estate-specific websites. Google’s real estate search wasn’t […]
SearchCap: The Day In Search, December 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social Signals What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals […]
Google To Replace Base API With Two Shopping APIs
Google is retiring its Base API and replacing it with two shopping-centric APIs, requiring developers to modify applications that manage and search product data. Google Base will be shuttered permanently as of June 1, 2011. The Content API for Shopping will be used for uploading data, and the Search API for Shopping for accessing product […]
Anna Patterson, Cuil Founder, Returns To Google
TechCrunch reports Anna Patterson has updated her LinkedIn profile to say she is now back at Google. Anna left Google to launch a ‘Googler killer’ named Cuil. Cuil, a new search engine, had a ton of hype around it and had a lot of smart people working there, including Anna. A few months ago Cuil […]
SearchCap: The Day In Search, August 26, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Unlikely To Come Back To Google Places Earlier today it was reported that Yelp’s content had been removed from Google Places — though not from Google.com results. What’s going on […]
SearchCap: The Day In Search, August 24, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Yahoo’s Results Now Come From Bing Yahoo just announced the transition from Yahoo Search powered results to Bing powered organic Yahoo search results is now complete. The search ads are […]
8 Opportunities To Optimize Content Beyond Local Listings
Not to beat a dead horse, but as I said in my last column, I think 2009 was truly a watershed year for local search. Between Google’s introduction of the generic 10-pack, its beta test of local listing ads, dramatic improvements to Bing’s Local Listing Center, and numerous partnerships throughout the industry— all of these […]
What’s For Dinner? Bing Mixes Recipes Into Search Results
Bing is now giving special placement to recipes in response to some food-related searches: Bing pulls from a number of popular recipe websites (delish.com, MyRecipes.com, epicurious.com.com, etc.) to bring you correlating recipes that you can sift through by holiday, meals, ratings, and my personal favorite, convenience (with a 10 month old at home, quick is […]
SearchCap: The Day In Search, January 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OneRiot Launches RiotWise Ad Network For Real-Time Search OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch […]
7 Ways To Conquer Natural Search When Google & Bing Face Off In 2010
When it comes to search marketing, the Big Three is about to become the Big Two. The deal heard round the world this past July comes to fruition in 2010—and the much-anticipated partnership between Microsoft and Yahoo! will have significant implications for search engine optimization. Paid search will no doubt face its share of opportunities […]
Year In Review: Local Search & Maps
While analysts and practitioners have been prognosticating the imminent arrival of local search for the last several years, 2009 was finally the year that proved us right. A number of innovations and developments in mobile search, such as the widespread adoption of the iPhone, the release of Android, and a burgeoning number of location-based apps […]
Two Essential Search Channels To Boost Holiday Sales
Here are a couple important areas for Industrial Strength search marketers to focus on right now, both of which are feed-based: Google Product Search and Yahoo! Paid Inclusion. Below I outline why these channels matter more than ever this holiday season, and how they can help you capture substantial traffic and sales. Google Product Search […]
SearchCap: The Day In Search, November 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: NAR Changes Its Mind: Google Is Not A Scraper Site Backtracking on a controversial decision earlier this year, the National Association of REALTORS® (NAR) has adopted a new policy that allows […]
SearchCap: The Day In Search, October 28, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fall In Line: Understanding SEO’s Place In Company Ecosystem We’ve all been there. Heck, many of us are still there right now. We come to work every day, game to do […]
An Open Letter To Derek Powazek On The Value Of SEO
Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven’t ranted about before. I’ve responded to many of these attacks over the years in hopes of educating people about mistaken assumptions. I’ve largely given up. But I figured this time I’d give it another go with some personal illustrations I’ve […]
SearchCap: The Day In Search, October 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dissecting The AP & Murdoch Speeches Against Those Internet News Thieves Associated Press president Tom Curley and News Corp CEO Rupert Murdoch both made speeches yesterday in China that are being […]
SearchCap: The Day In Search, September 29, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Shashi Seth, Another Ex-Googler, Lands At AOL AOL announced today that it’s hired former Google employee Shashi Seth as its Senior VP of Global Advertising Products. While with Google, Seth was […]
Google Launches Merchant Center For Google Base Users
The Google Base blog announced the launch of the new Google Merchant Center. This is the location for you to “upload your feeds, check on the status of your items, and get information on the performance of your listings.” The Merchant Center is replacing Google Base for those who submit products to Google. This new […]
Get YouTube Videos In Your Google Product Search Feeds
The Google Base Blog announced they have added a new attribute for Google Product Search merchants to submit product videos for specific products. Google Product Search can now show videos from YouTube. Here is a picture of the Nikon D90 with YouTube videos: How do merchants get their videos to show up for Google Product […]
SearchCap: The Day In Search, September 3, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Use Google Analytics Motion Charts To Maximize Results Last year Google Analytics released a few new features, among them the Motion Charts. The feature is based on software developed […]
Google Tests Top Right AdWords Product Ad
I reported at the Search Engine Roundtable that Google is testing a new form of products ads. This time, the product ad is displayed at the top right section of the page, directly above the normal AdWords ads. Here is a picture: Google has been experimenting with various ways to integrate products from Google Base […]
SearchCap: The Day In Search, August 6, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shifts Search Ads Closer To Free Results James Carswell noticed that Google, on some browsers, has shifted the search ads on the right hand side of the search results page, […]
SearchCap: The Day In Search, August 3, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Maximize The Impact Of Your Top Performing Keywords Behavior is unique for these high volume/value keywords and as a result, steps need to be taken to make these terms […]
Google Expands Mobile Product Search & Adds Suggestions
Google has announced they have expanded Google Product Search for mobile to both Palm Pre and any mobile device with an internet connection based in the US, UK, Germany and South Korea. To access Google Product Search on your mobile device, just visit google.com and click on shopping or go directly to www.google.com/m/products. Google also […]
Land Grab: Google Expands Real Estate Listings
MLS, Zillow, Trulia, Realtor.com, Craigslist, fellow real estate listings sites, newspapers and other classified ad providers … please meet your new neighbor: Google.com. Google has expanded its real estate listings and added extra search functionality for users to find property listings in Google Maps. A Google Maps search for “seattle real estate” looks mostly like […]
Google To Test New Product Ads
Google’s paid search results continue to evolve beyond the traditional 25-character text headline, two-line snippet of information, and URL that we’re all so used to seeing. Both the Wall Street Journal and Google Blogoscoped have details of a new Google Product Ads beta test that will bring product images and price information to paid search […]
Yahoo Supports Even More Structured Data In SearchMonkey
Yahoo started the push to structure the web when it launched SearchMonkey. With SearchMonkey, a web developer could add semantic markup to a page and then build an enhanced listing for Yahoo search results. Not long after, they made things even easier by using this data to enhance listings even without a SearchMonkey application. Google […]
SearchCap: The Day In Search, June 11, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images Quietly Adds Creative Commons Filter A couple weeks after Yahoo Images added the creative commons search filter, Google quietly added their own to Google Image Search. The option is […]
SearchCap: The Day In Search, May 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Search Adds Sports Stats & Scores I’m a little surprised that Microsoft is rolling out newish functionality on Live Search given that the Kumo launch is immanent. But the Live […]
SearchCap: The Day In Search, May 13, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New York Times To Restore Links To IHT Stories In Coming Weeks Over the weekend, the New York Times was once again ridiculed for how links to its former International Herald […]