Google Enables Multiple AdWords Account Logins

Source: Google

Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over.

Google announced a new workflow that allows you to switch between Google accounts without having to log out and log in again. Switch accounts and still stay logged into all of them.

To get started in AdWords, click on either the Customer ID or login email in AdWords to open what’s called the account selector. Managers can choose to add more accounts using the “Add Account” button.

This is an example of a seemingly small change that will make a huge difference in user experience and productivity.