How to do a website audit in five steps (+ Checklist)
Boost your site’s SEO and conversions with this website audit guide. Find hidden issues and get a free checklist to improve performance.
Topic: User experience
How product thinking can make you a better SEO
Product thinking forces you to ask better questions about SEO: What problem are we solving, how should it be built, and did it actually work?
Information gain: How top content leaders win at SEO
Dive into my analysis of information gain in SEO, featuring interviews with content leaders who drive millions in organic traffic monthly.
The best SEO hires bring judgment, not just expertise
Technical SEO is only part of the equation. Here’s how to assess senior candidates for judgment, problem-solving, and business impact.
Google AI Mode cuts clicks and user satisfaction: Study
A 1,100-person experiment found fewer publisher visits, lower trust and satisfaction, and greater use of rival search engines.
SEO report template: Show results, save time, get buy-in
Simple, free monthly SEO report template to demonstrate the true value of your SEO efforts. (Not just your keyword rankings.)
10 important SEO metrics to track
Learn exactly how to track your SEO efforts. Includes actionable info and lots of real-world insights.
Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.
The SEO blind spot is what happens after the click
Getting the click is only the first step. Here’s how to make SEO content help users move through the funnel and toward conversion.
3 phases to build authority and earn AI citations
AI visibility compounds when technical accessibility, useful content, and third-party authority work together.
SEO priorities for 2027: Your guide to search success
Being found is only part of the challenge. See what it takes to make your brand understood, trusted, and cited across search in 2027.
Google expands Limited Ad Serving policy across all Ads
Google is introducing new qualification criteria based on trust signals, verification and account history.
How to de-risk your SEO strategy when Google keeps changing the model behind your rankings
Google keeps changing the models behind your rankings. How can you plan ahead and avoid risks? Read our detailed guide on future-proofing your SEO.
How to use MCP Servers to speed up SEO research
Learn what it is, how to install and configure MCP servers from SEO tools. Discover multiple use cases to fast-track manual SEO work at scale.
AI can write SEO content, but it can’t replace real experience
Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.
Google AdSense removes browser back button trigger for vignette ads
This is due to the new Google search penalty for back button hijacking.
ChatGPT ads expand to logged-out users
ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.
The new PPC playbook: From media buyer to profit engineer
Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account.
Google Search to penalize back button hijacking schemes
You have until June 15, 2026 to remove the back button code before Google begins to take action.
Where to focus technical SEO when you can’t do it all
When dev resources are limited, the wrong fixes waste time. Start with architecture, indexing, and performance to drive real gains.
YouTube tests sticky banner after ad skip
YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.
Why tomorrow’s media leaders must think like product managers
Campaign optimization isn’t enough anymore. Today’s media leaders must think like product managers and own the entire user journey.
How to keep your content fresh in the age of AI
AI made publishing easier, but differentiation is harder. See how clarity, intent alignment, and small SEO changes drive real gains.
Why most SEO failures are organizational, not technical
SEO performance often degrades months before traffic drops. The cause is usually hidden in decision rights, ownership, and process.
Human experience optimization: Why experience now shapes search visibility
Search performance is shaped by engagement, trust, and post-click behavior. HXO connects SEO with UX, CRO, and brand signals.
SEO in 2026: What will stay the same
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.
Are your pop-ups tanking your rankings? A guide to interstitials and dialogs
Learn what interstitials and dialogs are, how they affect SEO, and which types trigger Google’s mobile penalties.
What 107,000 pages reveal about Core Web Vitals and AI search
Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.
Google core updates: What they mean and how to recover
Learn how Google’s core updates impact rankings, content quality, and visibility — plus key steps to diagnose losses and recover stronger.
AI search is growing, but SEO fundamentals still drive most traffic
AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.
OpenAI says ChatGPT ‘ads’ weren’t ads
ChatGPT execs said the ads were 'either not real or not ads' before admitting the company 'fell short' with an app suggestion feature.
Google AI Mode sends traffic on 69% of transactional queries: New data
New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.
Use content chunking to structure information for better UX, rankings, and AI visibility
Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, ranking drops, and SERP shifts—using a structured diagnostic framework.
The truth about byline dates in SEO (and how they really affect visibility)
Learn how Google interprets byline dates, published vs. updated dates, schema signals, and how freshness impacts rankings, trust, and click-through rates.
The skyscraper technique’s surprising transformation in the AI era
Boost backlinks and rankings with the Skyscraper Technique. Learn how to find top content, make it better, and earn links that drive SEO success.
YouTube locks sidebar on mobile ads, removing close option
YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.
What is YMYL? Google’s high-stakes content category
YMYL content affects lives and finances—so Google holds it to higher standards. Learn what qualifies as YMYL and how to meet E-E-A-T expectations.
When SEO becomes just content production – and how to break free
Low-value, duplicative content drags down visibility. Break free from content-only SEO and build a smarter approach to AI-era optimization.
The Google Ads mistakes costing SMBs time and money
From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.
Looking beyond AI: 9 marketing principles that will always matter
AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.