Managing the AI mandate upward
AI automation costs more than tokens. Learn how to track team hours, cap experiments, and make the tradeoffs visible.
Topic: Productivity software
AI works best when it removes work, not judgment
AI becomes risky when you delegate judgment. It becomes an “easy button” when you delegate tedious, repetitive, and mundane work.
How to use ChatGPT at work: Expert techniques for beginners
Learn how to use ChatGPT the right way. Skip beginner mistakes and start getting better, more useful answers with this step-by-step guide.
How to build a Claude Code-powered second brain for agency work
See how memory, search, MCP integrations, and AI skills work together to reduce context-switching and keep client work moving.
How to protect deep work time and retain focus as an SEO
Learn how to make the most of your peak productivity hours by eliminating distractions, creating a focus-friendly environment and more.
SearchBot: Coaching expert
I’ve been “pre-prompted” as a productivity expert and motivational coach with expertise in coaching high-performance individuals, CEOs, and athletes. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and tricks [wpaicg_chatgpt id=432552] My full context and […]
How to build your own SEO ‘second brain’ (and why you need it)
The concept of building a “second brain” can help SEOs better store and retrieve crucial documents and key learnings between websites.
10 things to eliminate from your life to be more productive at work
For most remote workers, staying productive can be challenging. These tips will help you get more done with less stress.
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
Tips to be more productive in Google Ads, Bing Ads interfaces
Julie Friedman Bacchini and Ted Ives shared their advice at SMX East.
Bing Ads Editor adds labels for Mac users & other features for Windows users
The latest versions of Bing Ads Editor for Mac and Windows have new features.
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like Optmyzr have a chance to […]
Google Enables Multiple AdWords Account Logins
Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows you to switch between Google accounts without having to log out and log in again. […]
Gmail Priority Inbox: The Un-Spam Filter
Google this evening has launched what it calls “priority inbox” for Gmail. It uses a variety of algorithmic and machine learning techniques to automatically capture and organize “important” emails and de-emphasize other email. It’s like a spam filter in reverse: Gmail’s servers look at several types of information to identify the email that’s important to […]
Tablets & Trash Talk: Apple Competitors Prepare To Bring Their ‘Me Too’ Products To Market
Now that the iPad has made the world safe for tablets, it would appear the tablet invasion is beginning in earnest. Google is reportedly working with Verizon and HTC on an iPad competitor and LG is preparing to release an Android tablet in Q4 this year, the same time frame as the rumored Verizon-sponsored Android […]
Go Green With Your Time: Recycle Your PPC Work
In-house search engine marketers, even at a large company, are usually a very small group of people. Your team of one (or a few) needs to manage multiple search engine marketing platforms efficiently and effectively. One strategy for success is to become a rock star at recycling the search engine marketing work you’ve already done. […]
If You Know About Google Docs, You’re In The Minority
According to a new survey of 600 “PC users” (and see here) by the NPD Group, 73 percent of Americans have “never heard of, never tried” web-based productivity software replacements for Microsoft Office. Roughly 21 percent have heard of but still never tried these alternatives, which include Google Docs and Zoho.
Google Docs and Spreadsheets Tops Web Productivity Tools
Nielsen//NetRatings released a report [PDF] showing Google Docs and Spreadsheets have been the number one online productivity tools since October 2006. The report says that in November Google Docs and Spreadsheets “attracted 424,785 unique visitors and 432,156 unique visitors in December.” The average time per visitor has “increased somewhat, from an average of 10 minutes […]