Google Explains Hacked Site Exclusion & Reinclusion Process

Matt Cutts of Google wrote an entry named How Google handles hacked sites. In that post he details on specific example of a site that was hacked, spam was placed on the site, the site was dropped from the Google index, and the site owner was upset and the story made it to Slashdot. Due to that, Matt felt it appropriate to explain how Google typically handles these types of issues, using that site as an example. You can see how the site was hacked, the type of spam placed on the site, the date Google dropped the site from the index, the dates Google tried to notify the site owner via Webmaster Central and via email and the approval of the reinclusion request. Matt’s post is well worth a read.

Related Topics: Channel: SEO | Google: SEO


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Grzegorz


    It’s not about the topic…
    I have to say that Barry is doing a great job here trying to keep SEL up to date.
    I suppose that Danny and rest of the team are working on new design right now… or are they already gone to SES Chicago?
    Matt will not be there.
    Waiting for Dec.11.

  • rustybrick

    We are actually all at SES Chicago right now. Hence, the slower coverage of search topics. I will have a ton of headlines go up tonight…

  • JasonD

    Excellent commentary by Matt on how hacking and spamming can cross over and affect the SERPs but does it give an answer to how to stop abuse of other peoples’ sites when it is (indirectly) the algorithms in place that may lead people to undertake social and sometimes criminal abuse of other peoples’ sites ?

  • இ Search Engines WEB

    What is unforgivable is the policy or banning the ENTIRE site.

    It is bad enough that a hacked Web site owner may have lost income and Public Relations karma by those who do not know what happened.

    But, must Google make matters worst by banning ALL the OTHER UnHACKED PAGES. At least there stands a possibility that potential customers could enter the site via those pages from Search Engines.

    Many Web site owners do not daily check their homepages or other pages throughout their sites. So they could be completely unaware of what has happened. And even if Google sends them an email, an unsavy, non-geek WEb site owner may just disregard it as a sales pitch or junk mail without even reading it.

    There was also concerns expressed in the topic about Doorway pages causing banning.

    Under some circumstances, Doorway pages may be a productive SEO strategy, and quite necessary and practical if done in a limited way.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide