Google To Extend “Top Search Queries” Data In Webmaster Tools From 90 Days To One Year

Data telling publishers the top terms being used to find their web sites will be available for up to one year in Google Webmaster Tools, rather than the current 90 days, Google has said. The news came in response to an article today on Search Engine Land covering a conflict between Google limiting the time period […]

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Google Webmaster Report 1330957203Data telling publishers the top terms being used to find their web sites will be available for up to one year in Google Webmaster Tools, rather than the current 90 days, Google has said.

The news came in response to an article today on Search Engine Land covering a conflict between Google limiting the time period such data was available in Google Webmaster Tools but setting no such limit for publishers who imported that data into Google AdWords accounts.

From that article, Google’s Inadvertent Plan To Withhold Search Data & Create New Advertisers, Google said:

We plan to provide a year’s worth of data in the Top Search Queries report in Webmaster Tools.

There’s no timing on when the change will happen.

For those new to using Webmaster Tools to view this data, see these articles:

For those wanting to use AdWords as a means to easily archive this data for longer than a year, make use of the new Paid & Organic report, as covered here:

After linking your AdWords account to Google Webmaster Tools, select “All Online Campaigns” (and make an empty campaign, if you don’t already have any). Then go the “Dimensions” tab, change “View” to “Paid & Organic,” and you’ll be able to view all your search data from the time you linked the accounts to going forward, with no one-year cutoff.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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