Google To Extend “Top Search Queries” Data In Webmaster Tools From 90 Days To One Year

Data telling publishers the top terms being used to find their web sites will be available for up to one year in Google Webmaster Tools, rather than the current 90 days, Google has said.

The news came in response to an article today on Search Engine Land covering a conflict between Google limiting the time period such data was available in Google Webmaster Tools but setting no such limit for publishers who imported that data into Google AdWords accounts.

From that article, Google’s Inadvertent Plan To Withhold Search Data & Create New Advertisers, Google said:

We plan to provide a year’s worth of data in the Top Search Queries report in Webmaster Tools.

There’s no timing on when the change will happen.

For those new to using Webmaster Tools to view this data, see these articles:

For those wanting to use AdWords as a means to easily archive this data for longer than a year, make use of the new Paid & Organic report, as covered here:

After linking your AdWords account to Google Webmaster Tools, select “All Online Campaigns” (and make an empty campaign, if you don’t already have any). Then go the “Dimensions” tab, change “View” to “Paid & Organic,” and you’ll be able to view all your search data from the time you linked the accounts to going forward, with no one-year cutoff.

Related Topics: Channel: SEO | Google: Webmaster Central


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • daveintheuk

    Oh whoopee-do.

    Thanks a bunch Google, but wouldn’t it just be easier if you stopped the ridiculous “not provided” thing (or at the very least admit it has nothing to do with user privacy and everything to do with restricting other’s access to the information you merrily use).

  • Kamalapati Upadhyay

    I think, it is good news from Google in past month otherwise they announced only ridiculous things like they will not confirm panda or penguin, they shut down some blogs which helps of webmaster and they closed Google reader.
    So, i think it will help to analyze the search query and improve the site’s element according to Google.

  • Graciousstore

    How will this help webmasters if they are already found with particular keywords that are already on their sites

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