Data telling publishers the top terms being used to find their web sites will be available for up to one year in Google Webmaster Tools, rather than the current 90 days, Google has said.
The news came in response to an article today on Search Engine Land covering a conflict between Google limiting the time period such data was available in Google Webmaster Tools but setting no such limit for publishers who imported that data into Google AdWords accounts.
From that article, Google’s Inadvertent Plan To Withhold Search Data & Create New Advertisers, Google said:
We plan to provide a year’s worth of data in the Top Search Queries report in Webmaster Tools.
There’s no timing on when the change will happen.
For those new to using Webmaster Tools to view this data, see these articles:
- Google Help: Webmaster Tools, Search Queries
- Google Webmaster Tools Expands Top Search Reports & (Now) Charts
- Google Webmaster Tools Expands Query Data to 90 Days
- Will [Not Provided] Ever Reach 100% In Web Analytics?
For those wanting to use AdWords as a means to easily archive this data for longer than a year, make use of the new Paid & Organic report, as covered here:
After linking your AdWords account to Google Webmaster Tools, select “All Online Campaigns” (and make an empty campaign, if you don’t already have any). Then go the “Dimensions” tab, change “View” to “Paid & Organic,” and you’ll be able to view all your search data from the time you linked the accounts to going forward, with no one-year cutoff.