Google shares preferred source follower data via email
Google is also asking if you want these reports in Search Console via a survery.
Topic: Web analytics
How to do a website audit in five steps (+ Checklist)
Boost your site’s SEO and conversions with this website audit guide. Find hidden issues and get a free checklist to improve performance.
Google Search Console performance report filter allows selection of multiple countries
Google now lets you select multiple countries at the same time when filtering the performance report within Google Search Console.
What are pageviews? (How to track and improve them)
Learn what pageviews really mean, how they compare to sessions and users, and why they’re not the most important metric to focus on in your analytics.
URL parameters: What they are and how to use them properly
Master URL parameters to ensure they boost—not block—your SEO and marketing efforts. Learn top strategies to avoid common pitfalls.
How to segment SEO data for multi-location brands
Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.
Google Analytics adds hostname allowlists to fight spam traffic
Advertisers can now keep analytics data cleaner by allowing traffic only from approved domains.
SEO attribution is still broken. Stop trying to make it perfect.
You don’t need to reconstruct every touchpoint. You need enough evidence to understand what’s contributing to the outcome.
Why your highest-converting B2B landing page might be hurting your pipeline
A lower conversion rate can deliver better results when leads are more qualified. See how to measure lead quality beyond the form.
SEOquake: How to use the free Chrome extension for fast on-page SEO audits
SEOquake is Semrush's free Chrome extension for on-page SEO analysis. See what it shows, how to use it, and what's new in the rebuilt version.
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
How to use SimilarWeb for SEO and content marketing
Want to get the most out of SimilarWeb? This in-depth guide will show you how to boost your SEO and content marketing campaigns with SimilarWeb.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
The SEO warning signs before organic traffic falls
A healthy traffic graph can mask lost commercial visibility. Find the signals hiding in your rankings, queries, landing pages, and leads.
DuckDuckGo usage stats
Interesting DuckDuckGo usage stats. Includes data on searches, market share, employees and more.
10 important SEO metrics to track
Learn exactly how to track your SEO efforts. Includes actionable info and lots of real-world insights.
Google Analytics showing zero traffic on Sept. 1
This seems like a widespread bug impacting a lot of GA4 accounts.
Google AdSense to change how it counts impressions: Begin-to-Render
This change is happening on February 17, 2027 and will result in a change in total impressions.
Google Search Console AI performance reports and Search generative AI control rolling out globally
After a few months of slowing rolling out these features, everyone should soon have access to them.
Google analytics 4 (GA4): Ultimate guide and tutorial
Master Google Analytics 4 for your marketing campaigns. Learn how to get set up and navigate around the platform.
Reddit user and growth stats
Interesting Reddit user stats. Includes data on users, post, revenue and more.
Bluesky statistics: How many people use Bluesky?
Complete Bluesky statistics: 25.47M users, app downloads, funding, and global usage data across key markets.
Google unifies Google tag and Tag Manager, adds no-code event tracking
Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.
What 9 months of AI Overview data and 51,000+ tracked events reveal
Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.
Microsoft Clarity AI Scrape-to-Referral insights report
This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value.
Only 1.1% of news publisher visits come directly from AI: Study
AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.
Google updates Merchant Center with cross-platform reporting
Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
Microsoft Clarity adds branded and non-branded AI queries
You can now see numerous AI analytics reports broken down by branded and non-branded queries.
Google Search Console Platform properties are now globally live
Plus, Google released new help documentation on how to analyze the social and video data.
Google Tag Manager adds guided setup for Google Ads purchase tracking
GTM's new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.
4 types of content decay and how to fix each one
Some pages need a refresh. Others need a different strategy entirely. Here's how to tell the difference using data you already have.
Google Search Console gains reporting on social and video platforms
There is a new way to verify and filter your performance reports, insights reports and achievements by platform property.
Google Search now sends searchers directly to publisher-hosted AMP pages
Google will continue to support the open-source AMPhtml format, the company told me.
LLM prompt tracking: How to monitor generative AI prompts more accurately, and with more context
Today, prompt tracking works well but it doesn’t give you the full picture. Learn how to make your prompt monitoring work better for you.
Content pruning for AI search: When to remove, redirect, or consolidate pages
Discover key metrics for content pruning and decide whether to remove, redirect, or consolidate pages with our free decision matrix workflow.
Google Ads launches beta for supplemental conversion data
Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.
Bing Webmaster Tools updates AI reporting with Intents, Topics, Citation Share and Compare
Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.
Google Analytics adds source grouping and hostname filtering
Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance analysis
Schema.org now shows you how many sites are using each schema type
Ever wonder how many sites are using a specific type of structured data element? Now you can know.