Google Fast Flip Now On Google News Home Page

Google Fast Flip, the company’s experimental news reading tool, is now part of the Google News home page, while also still remaining a Google Labs project. According to Google’s announcement, Fast Flip will appear at the bottom of the Google News home page — a display option Google was seen testing back in November.

Google Fast Flip on News home page

Publishers have responded well to Fast Flip because it more closely mirrors a traditional newspaper/magazine reading experience. In its announcement today, Google says Fast Flip has also encouraged readers “to look at many articles and, for the ones that catch their interest, click through to the story publishers’ websites.”

Just last month, Google expanded Fast Flip’s source list to 90+ publishers, including Search Engine Land.

Related Topics: Channel: Content | Google: News | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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    It will be interesting to see how Google’s fast flip will change things for 2010, there are always one step ahead!

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