Google Fast Flip Now On Google News Home Page

Jan 8, 2010 at 7:17pm ET by Matt McGee

Google Fast Flip, the company’s experimental news reading tool, is now part of the Google News home page, while also still remaining a Google Labs project. According to Google’s announcement, Fast Flip will appear at the bottom of the Google News home page — a display option Google was seen testing back in November.

Publishers have responded well to Fast Flip because it more closely mirrors a traditional newspaper/magazine reading experience. In its announcement today, Google says Fast Flip has also encouraged readers “to look at many articles and, for the ones that catch their interest, click through to the story publishers’ websites.”

Just last month, Google expanded Fast Flip’s source list to 90+ publishers, including Search Engine Land.

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Matt McGee is the Search Engine Land Assignment Editor, and offers search marketing consulting and training to businesses of all sizes. He blogs at Small Business Search Marketing and HyperlocalBlogger.com.

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ONE COMMENT ON Google Fast Flip Now On Google News Home Page

BIZUSAONLINE, January 11th, 2010 at 3:04 pm ET:

It will be interesting to see how Google’s fast flip will change things for 2010, there are always one step ahead!

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