Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Fast Flip Now On Google News Home Page
Google Fast Flip, the company’s experimental news reading tool, is now part of the Google News home page, while also still remaining a Google Labs project. According to Google’s announcement, Fast Flip will appear at the bottom of the Google News home page — a display option Google was seen testing back in November.
Publishers have responded well to Fast Flip because it more closely mirrors a traditional newspaper/magazine reading experience. In its announcement today, Google says Fast Flip has also encouraged readers “to look at many articles and, for the ones that catch their interest, click through to the story publishers’ websites.”
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.