Google Fast Flip Now On Google News Home Page
Google Fast Flip, the company’s experimental news reading tool, is now part of the Google News home page, while also still remaining a Google Labs project. According to Google’s announcement, Fast Flip will appear at the bottom of the Google News home page — a display option Google was seen testing back in November.
Publishers have responded well to Fast Flip because it more closely mirrors a traditional newspaper/magazine reading experience. In its announcement today, Google says Fast Flip has also encouraged readers “to look at many articles and, for the ones that catch their interest, click through to the story publishers’ websites.”
Just last month, Google expanded Fast Flip’s source list to 90+ publishers, including Search Engine Land.
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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.
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