This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
Google has just announced the closure of several well-known products, including Fast Flip, Sidewiki, Aardvark and Subscribed Links. Some of these are part of the ongoing purge of Google Labs products, while others that are being shut down were not part of Labs. And Google has also announced that other Google Labs projects have “graduated” […]
The Google Blog announced a new tool to help news publishers earn money online with their content. The system is called Google One Pass and it enables publishers to use Google to charge for content and subscriptions to their content. Google said, “publishers can maintain direct relationships with their customers and give readers access to […]
Today, Google News is undergoing its first major redesign since being launched in 2002. Gone is the default “section” view, replaced instead by a “news stream” view of stories. Creating a personalized collection of stories has been made easier, as is the ability to share stories with friends and others via email, Twitter, Google Buzz […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News Fast Flip Featured Topless Playboy Model This morning I reported that Google was showing a topless Playboy model on the new Fast Flip portion of Google News. It seems […]
Google Fast Flip, the company’s experimental news reading tool, is now part of the Google News home page, while also still remaining a Google Labs project. According to Google’s announcement, Fast Flip will appear at the bottom of the Google News home page — a display option Google was seen testing back in November. Publishers […]
Fast Flip, the Google experiment that aims to make reading news online more like reading a newspaper or magazine, has expanded its list of sources. When Fast Flip launched in September, it had three dozen publishers on board. With today’s announcement, the number and variety of sources has grown: Today, we’re excited to be adding […]
Newspaper reader Eric Schmidt, who happens to be Google’s CEO, has spoken frequently about his reverence for news journalism and the important role it plays in society. He and his organization have worked with and reached out to publishers to find ways to promote and expose their content online. Yet despite these overtures many newspaper […]
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]
Hey news publishers. Stop acting as if your content only appears printed on dead trees and tap into the dynamics that the web offers. That’s a blunt summary of advice from Josh Cohen of Google News, from a wide-ranging interview with him on Google’s experiments with new ways of delivering news. Cohen, business product manager […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Experiments With Paid Inclusion & Does “Promoted” Meet FTC Guidelines? Just when you thought paid inclusion was finally dead with holdout Yahoo getting out of the space, it’s come back […]
Many publishers have complained repeatedly that Google and Google News (not the leading online news site) reduces their content to “commodity” status or otherwise adversely impacts their brands. Google’s Fast Flip is a response to this in part. It offers a more “branded” and visual way to consume news and magazine content from major publishers. […]
Is Google a newspaper killer? Not by a long shot, says Google CEO Eric Schmidt. Nor does he want it to be. In a long interview about his company’s relationship with newspapers and the print journalism industry, Schmidt made it clear he wants established players to survive. In fact, he thinks Google has a “moral […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fast Flip – Google’s Newspaper & Magazine Reader Goes Live The previously rumored Google news site “Flipper” is in fact launching today as “Fast Flip” in Google Labs. But maybe […]
The previously rumored Google news site “Flipper” is in fact launching today as “Fast Flip” in Google Labs. But maybe it should be called Google Skimmer because it permits people to move very quickly through lots of visually rich news pages from dozens of partner publications. According to the Google Blog Post: Fast Flip is […]
TechCrunch is reporting that “Flipper” is a visual version of Google News, enabling people to see images of publications — and presumably “flip” through the pages accordingly. Immediately I was struck by two thoughts, this is somewhat like Google’s News Timeline, which offers a more visual presentation than the current News, and that it bears a […]