Google Latitude Attracts A Million Users In A Week

Feb 18, 2009 at 12:13pm ET by Greg Sterling

Speaking at the Mobile World Congress event in Barcelona Spain, Google VP of Engineering Vic Gundotra apparently said that Google’s mobile friend finder service Latitude had seen “more than a million” mobile subscribers sign up for the service in the first week since launch on February 4.

Given that Google released Latitude in 27 international markets simultaneously and for multiple mobile platforms that’s not necessarily off the charts, but it’s a massive number for one week in my view.

We’ll see if the momentum holds and it continues to gain users (the iPhone version has yet to come out). The service is “viral” so as more people sign up for it and use it they’ll encourage their friends to do so also.

For some context, MySpace has said that roughly 15 percent of its traffic is coming from mobile devices now, while Facebook claims 25 million mobile users with four million “active daily users.”

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Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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