Facebook Business Suite is a new cross-app management tool for SMBs
Seeks to bring simplicity and centralized control to content management on Facebook and Instagram....
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS...
Apple IDFA consent: Roughly 60% of consumers open to allowing tracking
With the right incentives, iOS users might be willing to share...
Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their...
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing...
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets....
Apple Ratings is coming to iOS 14, how disruptive will it be?
The company may use device location to ensure review...
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms....
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts....
The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08
The findings come from an analysis of 2.4 million local listings in over 30 business categories....
More than 70% of SEOs in the U.S. are men, make more than female colleagues
Men were also charging nearly 67% more than women for project work....
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party...
Google to launch ‘enhanced news storytelling’ project with licensed content
But aggressive government intervention in Australia threatens Google's voluntary news licensing strategy....
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online....
Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs
No longer merely a 'review site,' Yelp repositioning as a 'one-stop local platform' to communicate and transact with local businesses....
Strange bedfellows Google and Firefox renew their ‘default search’ partnership
Firefox extends 2017 deal with Google as it seeks to diversify...
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says....
Google now enables GMB profile edits from Search and Maps [updated]
The company is seeking more SMB engagement by making updates easier and more accessible....
Majority of chains call local-digital marketing an ‘untapped opportunity’
But 77% of multi-location brands complain executing locally at scale is very challenging....