CallRail’s Lead Center is a virtual phone system and contact center for SMBs
The platform builds on the company's call tracking and analytics capabilities....
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during...
Does the Google antitrust case make an Apple search engine more likely?
The DOJ may cause Apple to accelerate plans for its own engine....
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales....
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021....
Marsbot is Foursquare for AirPods
Its augmented reality for your ears....
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts....
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before....
Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps
Building the data bridge between online and offline....
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer...
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases....
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days....
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table....
Google My Business and reviews gain in 2020 Local Ranking Factors survey
But rankings and conversions aren't always the same thing....
Google gives publishers new content ‘Showcase’ on News, Search, Discover
There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed....
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European...
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more....
Google brings bidding to Local Services Ads
Only selected advertisers will get access to the auction during the beta period....
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. ...
Google rolling out video appointments, online classes to local business profiles
The booking can occur through GMB but the class or consultation won't happen on the business profile....