As local media lose budgets, Field Day offers ‘last mile activation’ for brands
The company says it offers local human outreach at scale.
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
The company says it offers local human outreach at scale.
Greg Sterling | Dec 11, 2020 at 1:20 pm ETGoogle's Reena Nadkarni explains what retailers can do to drive local sales.
Greg Sterling | Dec 10, 2020 at 1:51 pm ETGuidelines seek disclosure of major ranking factors by Google, Amazon.
Greg Sterling | Dec 8, 2020 at 10:52 am ETStudy found 83% of videos in search results carousel come from YouTube.
Greg Sterling | Dec 8, 2020 at 9:20 am ETDevelopers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
Greg Sterling | Dec 4, 2020 at 3:27 pm ETThe new feed offers more opportunities for local business exposure.
Greg Sterling | Dec 1, 2020 at 3:38 pm ETGoogle seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.
Greg Sterling | Nov 19, 2020 at 5:32 pm ETDon't think of it as an enhanced version of Google Support.
Greg Sterling | Nov 17, 2020 at 10:14 am ETGMB listings phishing is on the increase. Google says it's aware of the problem but business owners must be vigilant.
Greg Sterling | Nov 13, 2020 at 8:18 am ETThe California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare.
Greg Sterling | Nov 11, 2020 at 3:11 pm ETThe company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019.
Greg Sterling | Nov 10, 2020 at 12:24 pm ETIf political polls were so off, might consumer research be equally flawed?
Greg Sterling | Nov 6, 2020 at 7:21 am ETFacebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
Greg Sterling | Nov 4, 2020 at 12:55 pm ETCPRA takes aim at data 'sharing' and not just sales.
Greg Sterling | Nov 3, 2020 at 5:29 pm ETThe platform builds on the company's call tracking and analytics capabilities.
Greg Sterling | Oct 29, 2020 at 3:42 pm ETRestaurants and hotels have been hit especially hard during COVID-19.
Greg Sterling | Oct 29, 2020 at 11:39 am ETThe DOJ may cause Apple to accelerate plans for its own engine.
Greg Sterling | Oct 28, 2020 at 3:59 pm ETSmartphones will drive the majority of online retail traffic and 42% of sales.
Greg Sterling | Oct 28, 2020 at 12:46 pm ETSmall businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Greg Sterling | Oct 26, 2020 at 11:32 am ETIts augmented reality for your ears.
Greg Sterling | Oct 23, 2020 at 2:46 pm ET