Report: ‘Incentivized reviews’ effective for consumers and brands
While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them....
Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.
Cortana loses its chief after only 8 months
Microsoft is an AI leader but Cortana lags its rivals in distribution....
Election 2018: Social media trolls, Google touts search, video ads get ugly
Gone are the days when the internet was simply a tool to learn more about candidates and issues....
Google asks SMBs if they’ll accept calls from Google Assistant
Google is testing business owner interest in receiving calls from an AI robot....
Google employee walkout followed by call for Google blackout at 11:10 am Pacific time
There is a call to users to stop using Google services for short period to show support for the...
Survey: 88 percent seek driving directions after a local voice search
9 out of 10 consumers use a voice assistant on their smartphones; 41 percent say they use it...
Why aligning marketing with your customer journey matters
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey....
Yext creating local knowledge graph, adds Snapchat to data network
New capabilities will allow companies to associate facts and attributes to answer more specific or 'conversational' queries....
Opinion: Google can’t resist China’s 800 million internet users
Despite moral and ethical concerns, Google CEO Sundar Pichai defends company's potential re-entry into China....
Google redesigns the Assistant for touch and digital transactions
The new capabilities help developers and further Google's cross-platform Assistant strategy....
Google Ads chief Sridhar Ramaswamy leaves to join venture firm
Ramaswamy will be replaced by Prabhakar Raghavan, Google VP of Engineering for Google Cloud Apps....
Report: Google to pay Apple $9 billion to remain default search engine on Safari
If it's accurate, Apple is making a boatload of money off of Google....
Google announces cards, discovery tools, revamped image search at 20th anniversary event
Most of the new features were for mobile devices and focused on structured data and machine learning....
When users log into Gmail or YouTube, they’re now also logged into Chrome
The concern raised by some is that users will unknowingly be sending their browsing data to Google....
When Facebook went down, direct traffic to news sites went up
Facebook users turned to Google search or went directly to publishers....
Google: AMP to use ‘consensus-seeking’ governance model
Nearly 80 percent of AMP contributors are now third parties....
EU approves controversial copyright directive aimed at Google, Facebook, Twitter
The new rules, which require member-state approval to go into effect, amount to a kind of 'GDPR for...
European publishers accuse Google and Facebook of ‘plundering’ their content
Publishers and media companies have stepped up lobbying for a restrictive copyright law that would effectively create 'link taxes.'...
Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’
Bloomberg report zeroes-in on lack of consumer disclosure by the credit card...
Trump doesn’t like Google news-search results, vows to ‘address’ the situation
He echoes long-standing complaint by conservatives that technology companies are biased against them....
