Why search needs to be combined with awareness for maximum impact
TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves....
Jun 18, 2019 at 2:26 pm ET
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other...
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google Assistant. ...
Google brings the Assistant to Waze
Part of Google's Assistant everywhere strategy, Waze users will be able to 'avoid tolls' and 'report police' without touching the screen....
Apple Maps refresh: Better data, more detail and a new ‘street view’
New basemap data and 3D imagery power new 'Look Around' feature....
Reports: Google, Amazon to face new antitrust inquiries in changed political climate
Reportedly the DOJ will investigate Google and the FTC will take on Amazon....
Google moves hotel pricing chart into the SERP
By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending....
Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant
This is part of a larger effort to own consumer transactions and help users "get things done" on Google....
The mobile, desktop split may have stabilized at roughly 60% – 40%
Hitwise found an average of 58.5% of searches were mobile, largely unchanged from two years ago....
Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon....
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon....
Google Assistant moves from the cloud to the phone, now 10X faster
The faster Assistant will be available on Pixel phones 'later this year' and could become a major competitive advantage....
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending....
Survey: More consumers trust accuracy of SMB websites over Google My Business
BrightLocal also found an overwhelming consumer preference for phone calls vs. other channels such as email and messaging....
Google bringing call intelligence and automation to SMBs, for $39 per month
The virtual agent builds upon existing technology and represents a new direction in local monetization for Google....
Local SEOs mixed, some peeved at idea of paying for Google My Business services
They recognized the logic – but many had strong criticisms....
Former Google CEO Eric Schmidt to leave Alphabet board of directors
He will remain with the compain the very limited role of 'technical...
Google Q1 revenues $36.3 billion but miss Wall Street expectations
Mobile search and YouTube drove revenue gains, but growth of paid clicks has declined when compared with earlier quarters....
Younger users rely on snippets and knowledge panel, often don’t click, survey says
Yet 'position zero' doesn't always win says survey, which reveals relatively discerning users....
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend....