Nearly two-thirds of online publishers saw lower CPMs in early May
Though they're ticking back up, decreased CPMs are still a buying...
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Online ad revenue was almost $125 billion in 2019 but growth is slowing
About 70% of ads appeared on mobile devices and 82% were programmatic....
New Google My Business features aim to help SMBs pivot and survive COVID-19
The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services....
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant....
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
SMBs spend billions annually on digital advertising and marketing services....
More missing Google My Business reviews appearing as publication speed picks up
Google is now posting user reviews and photos in all countries and the vast majority of business categories....
Black Friday in April: e-commerce is booming according to three reports
Store closures crashed traditional retail spending, but online sales are still on fire....
Stores have been closed so location data isn’t relevant, right? Wrong.
Driving online sales and other use cases for location data during the...
The return of retail stores: If you reopen will they come?
Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores....
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the public....
Less than essential: Why smart speakers are like smartwatches, not smartphones
The devices have reached 50% of US homes, but fallen flat as a channel...
Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline operations....
Google surfacing more local COVID news content to satisfy massive search demand
Local news publishers have struggled to monetize spike in consumer interest....
People choosing trusted brands but marketers pulling brand campaigns
Performance marketing is winning, just as consumers may be putting more emphasis on brands....
Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues
Flat is the new growth....
Google Q1 earnings offer hope ad slump won’t be as bad as some expect
Despite 'significant slowdown' in March, Google still managed to post 13% overall revenue growth....
Watch: Should you go all-in on brand marketing now?
Amy Bishop, Michelle Morgan and Chris Kelly talk about what channels and content are effective now and post-COVID opportunities...
GMB usage declines, but poised to become more powerful post-coronavirus
Google, and the pandemic, have made GMB into the most important local marketing tool for SMBs and multi-location...
Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’
Yelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade....
To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’
The elements are there, now all Google needs is near flawless execution....