Did the Facebook Ads boycott actually work?
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's revenues....
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull....
Google rolling out LSAs and ‘Google Screened’ to select professional services nationally
After successful test, the program goes into general availability....
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP....
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their...
Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month
Google tested the idea of subscription-based services for GMB in April 2019....
Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon
Privacy Shield is dead, what now for U.S. brands and marketers doing business in the European...
COVID is accelerating TV advertising’s transformation into an addressable medium
"They come for the targeting and stay for the attribution," says Simpli.fi's CEO about CTV....
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says....
Google will now notify GMB account owners by email when local listings suspended
Seen as a major step forward, the notice still won't explain the reason for a Google My Business account suspension....
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH economy....
Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale....
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit...
With new ‘pilot program,’ Google again testing ads on local business profiles
The ads can't be removed or influenced by the business owner....
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now....
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage....
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions....
Google positioned to dominate the ‘O2O economy’
Online-to-offline: Nearly $12 trillion in offline economic activity is likely impacted by the internet....
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit....
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism....