Sign up for weekly recaps of the ever-changing search marketing landscape.
Google Launches Streamlined Lite Version Of Mobile Search Interface For Slower Connections
Have a slow connection on your mobile device? No worries, Google will give you a lite version of the search interface to speed things up for you.
Google announced last night that they’ve launched a new interface that is optimized for slower mobile connections. This way if you are trying to search Google on your mobile device and for some reason you are in an area that has unusually slow connection speeds, Google will tone down the search interface to make the search results load faster.
You can use Google to search for just about anything and get answers in a flash. But, when you’re searching on your phone, a slow connection can really hold things up.
To make sure you’re not waiting on Google when you need it most, we’ve rolled out a streamlined Search results page that loads fast, even on those slow connections. You’ll get all the info you need in a simpler format that’s beautiful and easy to use. Best of all: there’s nothing new to download or update — the lighter version will kick in automatically when needed!
Here is a picture of the slower results on a mobile device:
Here are two side by side images showing the slow interface on the left and the normal interface on the right: