Google

Google Sued By buySAFE Over Trusted Stores Program

Buysafe GoogleTechCrunch reports a company named buySafe is suing Google over their Trusted Stores program, which Google launched in October.

buySafe claims several strong things in this law suit:

(1) Patent Infringement
(2) Stealing proprietary business information
(3) Pushing buySafe customers to switch to Google Trusted Stores
(4) Google is trying to squash the company from growing
(5) Google had interest in partnering with buySafe since 2006
(6) Google obtained confidential customer information from a former buySafe customer and current Google Trusted Stores Group Product Manager
(7) Google is allegedly offering higher search result rankings for those that participate in the Trusted Stores program

Here is the lawsuit:

Complaint _5_

Related Stories:

Explore more on

Google Google Shopping IPad IPhone Patent infringement Search engine optimization TechCrunch United States antitrust law
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.