Publishers’ Google ad-tech antitrust claims clear a major legal hurdle
A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from Google.
A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from Google.
The judge said that there was no formal agreement between Google and Penske over the use of its content.
Google said sharing this data without sufficient anonymization can lead to privacy issues.
A judge says behavioral remedies can 'effectively pry open to competition' key ad markets through new access, data-sharing and conduct rules.
Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad exchange.
Qualifying AI chatbots can also get the same search data Google uses to improve its services, subject to privacy safeguards.
Plus, Google is ordered to provide data portability to some third-party services.
Advertisers may soon have a new path to recover billions from Google as mass arbitration claims tied to its illegal monopoly rulings commence.
The EU's imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and rival companies.
Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping competition.
Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.
Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user privacy at risk.
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.
Stakeholders are reviewing Google’s proposed changes as the EU weighs whether they’re enough to restore fair competition.
Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.
Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.
FastSearch powers AI Overviews – a faster, lighter version of Search built for speed over depth. Here’s how it changes what gets seen.
This designation of Google Search could reshape how advertisers buy, measure, and compete for visibility across search and search ads.
Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.
The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the open web.
The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
Google may be forced to divest its ad-tech business, but Google will appeal.
A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.
It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.
The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening the viability of independent journalism.
Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for advertisers across key verticals.
UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach users in search.
Learn how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.
New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.
The lawsuits by EU rivals may force major changes to Google's shopping and comparison queries and ad visibility.
Google is facing a new $3.3 billion antitrust lawsuit in Italy as it settles a $1.4 billion privacy settlement in Texas.
A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process.
Alphabet's CEO said the DOJ antitrust remedies could dismantle Search, threaten privacy, and reshape how billions interact with the web.
The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know.
Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.