Google AI Mode sends 57% of product links to Google Shopping: Study
Nearly half of AI Mode's product answers link exclusively to Google's own pages. Fashion and beauty categories have the highest rates.
Topic: Google Shopping
Google Ads expands Smart Bidding Exploration to Performance Max and Shopping campaigns
Google Ads expands Smart Bidding Exploration to Performance Max and Shopping, unlocking more conversion opportunities.
Google Merchant Center adds warranty attribute for product listings
Google Merchant Center’s new warranty attribute helps retailers share product coverage details and meet local advertising regulations.
Google Ads tests Product Value Optimization for AI bidding
Google Ads’ new beta lets advertisers adjust product values to steer automated bidding toward their most important inventory.
9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
How to use multiple MMMs to make better paid media decisions
Compare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further testing.
The 11x ROAS account that lost money on every order
High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters.
AI Overviews may be affecting Shopping ad CTR and impressions
AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.
Google Ads adds reporting for AI-generated product titles
Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.
SEO priorities for 2027: Your guide to search success
Being found is only part of the challenge. See what it takes to make your brand understood, trusted, and cited across search in 2027.
Inside ChatGPT’s retrieval stack: The index, cache, and pages it actually reads
New research exposes the mechanics behind ChatGPT citations, including what gets retrieved, what gets read, and what ultimately gets cited.
Google investigates Merchant Center outage
Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.
New Google help doc details Deal Ends annotations for Shopping ads
A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
Google tests AI-generated descriptions in Shopping ads
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
Google Business Profile products: 3 ways to productize your presence
Should you use Google Business Profile Products, in-store products, or Merchant Center? Learn which and how to implement.
AI Max spotted in Google Standard Shopping campaigns
AI Max in Standard Shopping campaigns suggests advertisers could gain AI-powered query matching, dynamic ad copy, and more.
Google merchant listings support sale duration and product category
These changes aim to align more with the Google Merchant Center feed and capabilities.
Google brings Maximize Conversion Value bidding to Standard Shopping
Standard Shopping campaigns can now use Maximize Conversion Value bidding without a Target ROAS, giving advertisers flexibility.
How to make Performance Max focus on net new customers
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
Is there still a long-term game for SEO in AI search?
SEO isn’t going away, but the rules are shifting. Learn how to blend core tactics with AI search behaviors to stay competitive.
How to fix a suspended Google Merchant Center account
Identify why your Merchant Center was flagged, audit your site and feed, and fix issues before requesting a review.
Why product feeds need an organic strategy for AI search
Most product feeds are built for paid media. Aligning them with organic search behavior improves visibility across Shopping and AI surfaces.
How AI decides what your content means and why it gets you wrong
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.
Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads
Turn search intent into profit by routing queries from discovery to high-performing terms across Google and Amazon Ads.
Bing tests larger sponsored product carousel in shopping results
More paid slots could lift Microsoft Shopping clicks and squeeze organic visibility, but sightings suggest the rollout is still limited.
A 6-point scorecard for AI-ready product pages
See how AI assistants evaluate product pages and what they need to recommend your products — from specs to reviews and use cases.
Google is tightening political content rules for Shopping ads starting April 16
Google will soon require merchants running Shopping ads featuring certain political content to verify their accounts as election advertisers.
How Google’s Universal Commerce Protocol could reshape search conversions
Google’s new protocol enables purchases inside Gemini and AI search. Here’s how it works and how to prepare your feeds and infrastructure.
Google tests “Sponsored Shops” blocks in Shopping results
“Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.
The Digital Markets Act promised fairer search. It’s failing.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
10 advanced ecommerce SEO tips that boost rankings and revenue
Go beyond basic SEO efforts with these small-but-mighty ecommerce plays. Learn how to use filters, reviews, site search, PDPs, and internal links on your shopping site to improve visibility and drive growth.
New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs
A new study reveals which data sources ChatGPT product carousels prefer. Here’s how we analyzed shopping query fan-outs and what we found.
Google Merchant Center adds “build to order” for vehicle listings
Google has added a “build to order” availability option in GMC giving vehicle sellers a clearer way to list customizable, factory-order models.
4 strategic paid search pivots to survive Google’s AI Overviews
AI Overviews are lowering CTR, raising CPCs, and compressing the buyer journey. Here’s how to protect performance and stay competitive.
Merchant Center becomes a central video hub as Google auto-imports content
Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.
Merchant Center flags feeds disruption
An incident affecting Feeds on the Google Merchant Center status dashboard could disrupt product listings and Shopping ad performance.
Why Google’s Performance Max advice often fails new advertisers
Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.
Google Shopping API cutoff looms, putting ad delivery at risk
Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.
Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.