I’m Feeling Doodly, Playful, Artistic: Google’s “I’m Feeling Lucky” Button Gains New Choices

Google’s famous “I’m Feeling Lucky” button on its home page has been changed to add new options such as “I’m Feeling Playful” or “I’m Feeling Trendy.”

The long-standing ”I’m Feeling Lucky” button, when selected (if Google Instant is off), will automatically take someone to the first page that appears in Google’s results for a particular search, hence the “feeling lucky” aspect.

Now the button, for some users, is sporting these new options:

The Google Operating System blog spotted the new feature after seeing a post by Jérôme Flipo on Google+. Here is a video of how it works:

This is not the first time Google has played with the “I’m Feeling Lucky” button. It also used the button to show a New Year’s countdown in 2009, changed it to say “I’m Steering Lucky” as part of an April Fool’s joke in 2012, and made it “Insert Coin” as part of its 2010 Google logo tribute to Pac-Man.

Related Topics: Channel: Consumer | Google: Easter Eggs | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://OnlineMarketingNerd.com Jon

    Looks like it’s only for users who are NOT on https

  • http://www.rustybrick.com/barry Barry Schwartz

    I’m on HTTPS and it works with instant on.

  • http://OnlineMarketingNerd.com Jon

    Odd.. I can only see it if I’m off HTTPS. 

  • Mike_Smitty


  • http://www.facebook.com/the.nathaniel.bailey Nathaniel Bailey

     Works just fine for me on https too, but its only working on g.com not g.co.uk yet :(

  • http://www.facebook.com/the.nathaniel.bailey Nathaniel Bailey

    Why not? Its something different to give people a change I guess, plus IMO it looks like google wants to show of some of its work etc because half of that list above takes you to something google has produced

  • http://twitter.com/ePUBLICITYpr ePUBLICITYpr.com®

    Great Article Thanks!

    Taylor Mitchell

  • http://www.linkedin.com/in/sanket Sanket Patel

    Google doesn’t provide that result which you have posted in the blog posted. Google search and “I’m Feeling Lucky” provides different result but i never fell those changes in the past.

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