Ecommerce
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Staying ahead in the dynamic world of ecommerce
Ecommerce continues to evolve rapidly, driven by shifting consumer behaviors, technological advancements, and emerging marketing trends. Search Engine Land provides actionable insights to help you navigate the complexities of online selling and stay competitive in this fast-paced industry.
Learn strategies to optimize your ecommerce SEO, improve internal linking, and capitalize on content for online stores. Stay informed about innovations in platforms like Shopify, BigCommerce, and WooCommerce, as well as tools that improve customer experiences, such as the shopping graph, personalization engines, and more.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies. We focus on breaking down the latest developments in eco
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Dell: Agentic AI is growing, but search still wins
Early data shows AI drives discovery, not sales. Dell says a great search experience still matters most for ecommerce success.
A 6-point scorecard for AI-ready product pages
See how AI assistants evaluate product pages and what they need to recommend your products — from specs to reviews and use cases.
Walmart: ChatGPT checkout converted 3x worse than website
After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.
How Google’s Universal Commerce Protocol could reshape search conversions
Google’s new protocol enables purchases inside Gemini and AI search. Here’s how it works and how to prepare your feeds and infrastructure.
7 organic content investments that drive ecommerce ROI
Fewer searches lead to clicks, and discovery now happens across AI, social, and search. These investments help ecommerce brands stay visible.
Court restricts Perplexity’s AI shopping bot from accessing Amazon
Judge orders Perplexity to stop using a browser agent to reach password-protected Amazon accounts and delete collected data.
OpenAI’s big ChatGPT Instant Checkout plan just changed
Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.
10 advanced ecommerce SEO tips that boost rankings and revenue
Go beyond basic SEO efforts with these small-but-mighty ecommerce plays. Learn how to use filters, reviews, site search, PDPs, and internal links on your shopping site to improve visibility and drive growth.
How Google’s Universal Commerce Protocol changes ecommerce SEO
Product feeds, structured data, and Merchant Center now determine visibility in Google’s AI shopping experience. Here’s the new SEO playbook.
ChatGPT ecommerce traffic converts 31% higher than non-branded organic search
AI referrals drove stronger purchase intent, faster growth, lower average order value, and just 1.5% of organic revenue, new analysis finds.
How social discovery shapes AI search visibility in beauty
Beauty brand visibility in AI search is increasingly shaped by social discovery and third-party validation.
How AI-driven shopping discovery changes product page optimization
Product pages supply the data AI uses to recommend products. Learn which details matter most for AI shopping discovery.
How SEO leaders can explain agentic AI to ecommerce executives
Agentic AI is entering executive conversations. Here's how to explain what's changing, what isn't, and how ecommerce brands should respond.
Why ecommerce SEO audits fail – and what actually works in 30 days
Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.
A 3-tier framework for Shopify integrations that drive conversions
Not every Shopify integration delivers value. Learn how to sequence checkout, re-engagement, and optimization tools for revenue impact.
Google AI cites retailers 4% vs. ChatGPT at 36%: Data
Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more on where you can buy it.
ChatGPT, Perplexity push deeper into AI shopping
ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.
How to make products machine-readable for multimodal AI search
Design ecommerce images that AI can accurately interpret, from OCR-ready labels to curated context and sentiment-aligned visuals.
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
ChatGPT, LLM referrals convert worse than Google Search: Study
ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
Instant Checkout in ChatGPT brings agentic commerce to life
Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.
Holiday ecommerce to hit record $253 billion – here’s what’s driving it
Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
OpenAI turns ChatGPT into a shopping tool with Instant Checkout
ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce.
The ultimate Shopify SEO and AI readiness playbook
Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
Ecommerce SEO: Start where shoppers search
Learn how to optimize your ecommerce site for SEO. Get strategies for product pages, technical SEO, site structure, and driving high-intent traffic in 2025.
How to make ecommerce product pages work in an AI-first world
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
Banned terms on Amazon: What keywords can trigger listing flags
Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay accurate while avoiding policy violations.
Ecommerce marketing strategies to boost sales
Learn top ecommerce marketing tactics—from SEO to social ads—that drive traffic, increase conversions, and grow your online store in 2025 and beyond.
2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
26 A/B testing ideas to increase click-through rates and boost conversions
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
What today’s consumers expect — and how marketers should respond
Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.
Generative AI use surging among consumers for online shopping: Report
Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.
The future of ecommerce search: Insights from 200+ retailers
This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales.
Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Amazon SEO: A comprehensive guide
Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales.
Google’s AI Sales Assistant: What it means for SEO and how to prepare
Prepare for the future of ecommerce search with insights on Google's AI Sales Assistant and tips for creating a SERPs SEO strategy.
Google Lens for in-store and local shopping
Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.