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New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information
Google may however limit the visibility of listings with these issues.
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.