Technical SEO: Don’t rush the process
Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.
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James Allen's latest articles
Everything you need to know about page experience in 2025
Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025.
4 of the best technical SEO tools
From in-depth technical SEO analysis to powerful page speed tools, find the ideal tool for your strategy and budget.
How to use podcasts for natural link building
Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation.
Could AI eventually make SEO obsolete?
As long as users need to search for information, search optimization will remain essential. Here's why.
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.
How important are backlinks for SEO in 2024?
Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help separate fact from fiction.
Structure, consume, learn and retire: Google’s pattern of learning
Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
How to make your AI-generated content sound more human
Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles.
Generate image alt text at scale with AI: A 7-step guide for SEOs
Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale
What is technical SEO?
An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know.
How to lead, mentor and motivate your SEO team
Elevate your SEO team leadership skills with insights on setting meaningful KPIs, fostering diverse talents, and optimizing your workflow.
Measuring and optimizing for Google Core Web Vitals: A technical SEO guide
Dive into the current set of Core Web Vitals, plus tips and tools to boost your web performance and deliver a good page experience for users.
How to balance competing forces in SEO
Get a handle on the delicate balance between competing SEO demands and learn tips to avoid potential pitfalls.
What we can learn from past and present Google algorithm updates
Uncover the common threads between Google's past and present updates to understand the actions and content that Google values.
How to use ChatGPT to generate product descriptions at scale
Here's how you can scale the content creation process using ChatGPT, especially for ecommerce sites with plenty of products.