AI and local search: The new rules of visibility in 2027
Every location has to earn its place in an AI answer. Accurate data, local context, and trust signals help your brand make the shortlist.
Topic: User interface
Google adds link carousels for developing topics in AI Mode
This is after Google has already added these link carousels for AI Overviews in Google Search.
Google tests clickable hyperlinks in Search ad descriptions
Google is highlighting selected phrases within ad copy as clickable links, potentially helping advertisers improve CTR.
Google Ads appears to separate Target CPA and Target ROAS bidding strategies
Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers.
Google tests “Strongest match” labels on Search ads
Google is exploring new ways to highlight the most relevant ads in Search, potentially giving advertisers a visibility advantage.
Google AI Overviews & AI Mode gain preferred sources, plus new perspectives carousel and highly cited labels
Google says these are "new ways to help you find high-quality content and firsthand perspectives."
Google lets you build your own app within Google Search with agentic coding
This is powered by Google Antigravity and uses Gemini 3.5 right in Google Search.
Why vibe coding is becoming an SEO advantage
The biggest SEO gains increasingly come from interactive experiences that remove friction and answer intent immediately.
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
WebMCP explained: Inside Chrome 146’s agent-ready web preview
WebMCP exposes structured website actions for AI agents. See how it works, why it matters, and how to test it in Chrome 146.
Google launches more visible links in AI Overviews and AI Mode
These links appear as pop ups as you hover your mouse over them.
A preview of ChatGPT’s ad controls just surfaced
A leaked preview of ChatGPT’s ad settings shows advertisers how personalization and privacy will shape ads in conversational AI.
2026 PPC trends to get ahead of now
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
Google Ads adds shortcut button to Change history
Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.
Google tests blue Send button that replaces AI Mode in the search box
As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.
Google Search adds read more links to search result snippets
Not all, but many of the search result snippets contain read more links that take you to sections of a web page.
Google Ads overview tab now supports custom views
Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics.
Google Search Console adds achievements section
Now there is a dedicated section to see your achievements within Search Console.
Google Ads enhances campaign filters with new checkboxes
These simple checkboxes should make it much easier to filter and manage your campaigns.
Google Preferred Sources rolling out in US and India
Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.
Google Ads quietly surfaces recommendation tips in Optimization Score column
A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
Google Performance Max campaigns get new brand asset rules
Google is requiring advertisers to update their workflows to maintain brand control and campaign stability.
Google Ads rolls out new Performance Max image optimization features
Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and enhance visuals.
Google Ads introduces tree table views for enhanced reporting
Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.
How to choose the best AI visibility tool
Need a way to track AI rankings? Learn what to look for when choosing among the dozens of new AI visibility tools on the market.
Meta tags for SEO: What you need to know
Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.
Integrating SEO into omnichannel marketing for seamless engagement
Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.
Automate SEO analysis with Google Sheets, GSC & ChatGPT API
Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.
Google no longer shows breadcrumbs in mobile search results snippets
Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.
Google Search makes it easier to search without personalization
Google Search now labels if the results are personalized and gives you a quick way to turn off personalization.
Google UI update – Demand Gen audience now seen as ‘signals’
Google redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting.
Google Search testing new display for forum content
This new user interface shows top comments and related discussions around that forum search result snippet.
Google Merchant Center Next rollout expands
Rollout expands to all accounts, offering a revamped interface and new features, but early adopters report challenges with the platform.
Google dropping continuous scroll in search results
Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022.
Google is testing special snippet treatment for Reddit search results
This will very likely lead to even more traffic sent by Google Search to Reddit.
Google adds “web” filter to only show text-based links in Google Search results
Google said the filter appears on the top of the results page alongside other filters.
Google to replace perspectives filter with forums filter
The perspectives carousels, clusters and traditional web page listings will remain.
Microsoft Advertising testing new interface similar to Google Ads
The platform is currently testing a new navigation layout that closely resembles the latest Google Ads UI.
YouTube unveils 4 new features, including Tagged Product error notifications
YouTube has introduced a series of updates aimed at helping creators better monitor and manage their content.