Sign up for weekly recaps of the ever-changing search marketing landscape.
Microsoft Sues For Click Laundering
In a continuing effort to battle click fraud, Microsoft puts legal motions into place to stop “click laundering”. Microsoft said the most recent scheme could have defrauded advertisers of hundreds of thousands of dollars.
The Plaintiff, Microsoft, “… seeks injunctive relief and damages to remedy Defendants’ fraudulent conduct in perpetrating a sophisticated click-laundering fraud scheme on the online advertising network operated by Microsoft and to protect the integrity of Microsoft’s advertising network against the fraudulent actions of Defendants.”
The Defendant is RedOrbit and several John Does. Eric Ralls, president of RedOrbit Inc. denies these accusations. In a statement made to SeattlePi.com, Ralls says “I did not engage in click fraud. That’s absurd. It’s professional suicide.”
According to the lawsuit, Microsoft defines click laundering as “… herding otherwise innocent individuals to websites where they can be tricked into triggering clicks on advertisements, and using scripts or other methods to alter the information sent, for example, to adCenter.”
In the cases of “Microsoft v. Eric Ralls” and “Microsoft v. John Does”, Microsoft said they noticed “dramatic and irregular growth in click traffic” on two sites within its adCenter network.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.