From a paid search perspective, the first impression of Google Instant is alarming. On September 8, Google announced Google Instant. This new feature uses a predicated query technique to establish the user’s intent. Although part of me finds Google Instant really intriguing, as a paid search marketer I have my concerns, despite Google’s assurance that […]
As oil-poisoned pelicans are found on Gulf shorelines, lawyers and British Petroleum are looking to Google for help gaining public awareness. Attorneys are primed and ready to line up plaintiffs who were harmed by the oil spill that killed 11 people and threatens the Gulf of Mexico ecosystem. BP is reaching out, as well. Ambulance […]
A dating website for older women looking for younger men is no longer able to advertise in the Google Content Network. The website CougarLife.com has told The New York Times that its advertisements have been removed from the Content Network because Google deemed them “non-family safe”. Claudia Opdenkelder, founder of CougarLife.com, said the campaign, which […]
In a continuing effort to battle click fraud, Microsoft puts legal motions into place to stop “click laundering”. Microsoft said the most recent scheme could have defrauded advertisers of hundreds of thousands of dollars. The Plaintiff, Microsoft, “… seeks injunctive relief and damages to remedy Defendants’ fraudulent conduct in perpetrating a sophisticated click-laundering fraud scheme […]
Google announced Monday about upcoming changes to its AdWords API fees. This change has been a long-time waiting for many agencies that have often had a constant battle gaining respect from Google. The Google API platform is structured to allow developers to interact with AdWords. This permits agencies to create their own bidding and reporting […]
The Nielsen Company recently completed a survey asking consumers their opinions on advertising, including offline and online. When asked “To What Extent Do You Trust the Following Forms of Advertising?”, paid search ads were ranked near the bottom compared to other forms of advertising. This should not come to a surprise to any paid search […]