John Ellis

John Ellis

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About John Ellis

John W. Ellis is an online marketer with a strong emphasis on search marketing. John is a frequent contributor of paid search topics to SearchEngineLand.com. More information on John can be found at www.JohnWEllis.com

John Ellis's latest articles

Microsoft Sues For Click Laundering

In a continuing effort to battle click fraud, Microsoft puts legal motions into place to stop “click laundering”. Microsoft said the most recent scheme could have defrauded advertisers of hundreds of thousands of dollars. The Plaintiff, Microsoft, “… seeks injunctive relief and damages to remedy Defendants’ fraudulent conduct in perpetrating a sophisticated click-laundering fraud scheme […]

Google’s Preferred AdWords API Pricing Model Equals Big Changes

Google announced Monday about upcoming changes to its AdWords API fees. This change has been a long-time waiting for many agencies that have often had a constant battle gaining respect from Google. The Google API platform is structured to allow developers to interact with AdWords. This permits agencies to create their own bidding and reporting […]