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Moz Search Ranking Factors Survey: Page Authority, Google +1’s & Links Lead

mozMoz announced the release of the full 2013 search ranking factors study they have been working on throughout the year.

Keep in mind, this is comprised of sending out a survey to 120 SEO experts, asking them to rank each factor on a scale of importance. Moz then uses that data, alongside of their correlation metrics to come up with a list of the most important ranking factors based on the responses.

This does not mean the list represents the actual most important ranking factors. In fact, one of the top factors listed, Google +1’s, has been claimed to not be a direct, unpersonalized, ranking factor.

Here are the top ranking factors according to this survey with this interactive chart:

For more details, see the full report here.

Also make sure to check out our Periodic Table Of SEO Success Factors.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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