Following in the recent footsteps of Technorati, which morphed into a multi-media search engine, podcast search engine Podzinger has added video and rebranded itself EveryZing, a stronger and (paradoxically) less confusing brand.

Google introduced video into Google.com results with the roll out of Universal Search and the new Ask3D prominently features video (search provided by Blinkx).

EveryZing is now also offering “white label” audio and video search to third party sites a la Blinkx.

Postscript: PaidContent has details on a second $10 million round of funding for the company, which also claims that its search technology for audio and video clips is more accurate and advanced than competitors.

Related Topics: Search Engines: Podcast Search Engines | Search Engines: Video Search Engines

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling