Podcast statistics you need to know
Learn about the growth of podcasts, popular genres, the biggest revenue sources, and other top podcast statistics.
Topic: Podcast
Spotify user stats
Important Spotify user stats. Includes data on subscribers, availability, and more.
ChatGPT ads show strong early CTRs — but scale is still the question
Early ChatGPT ad data shows high engagement, with strong intent queries like Mother’s Day driving significantly more ad exposure.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Google’s Robby Stein on AI Mode, GEO, and the future of Search
AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of Product.
Will Scott on AI content reuse, schema and semantics, and generative engine optimization
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
How to make engaging long-form YouTube videos
Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility.
Google testing audio version of Google Discover named Daily Listen
This is a Search Labs experimental feature available on the Google App for iOS or Android.
Local SEO in 2025: banes, blessings, and predictions
From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting.
How to use podcasts for natural link building
Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation.
Integrating SEO into the multichannel customer journey
Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.
Podcast SEO: Top tips for discovery and growth
Wondering how SEO can help your podcast get discovered? Here are key tips for optimizing episode titles, transcripts, show notes and more.
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
Podcasts: A content guide for beginners
Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started.
Google Search podcast carousel going away on February 13
Your Google podcast manager stats will show a drop in clicks and impressions.
Google Ads podcast placement now available
In the US, YouTube is the second most frequently used service for consuming podcasts.
3 new YouTube streaming, shopping, and audio features
Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.
Twitter now has podcasts
Twitter introduced the new redesign yesterday as a way to give listeners more opportunities to connect with podcast creators.
Spotify commits to brand safety for podcasts
This is Spotify's latest attempt at keeping the platform a safe environment for creators, listeners and advertisers.
New content analytics coming soon to LinkedIn
Have you been patiently waiting for better content analytics from LinkedIn? Soon you’ll have more Post insights.
LinkedIn launches podcast network aimed at professional audiences
If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.
Google’s podcast knowledge panel update: Your questions answered
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google's rules
Podcast knowledge panels go live in Google Search
Many podcasters are noticing that searching for their podcast show's name shows a new knowledge panel in Google Search.
There are new requirements to appear in Google Podcasts recommendations
The new requirements do not affect visibility in Google or Google Podcasts search results.
Link building programs get no links 1/3 of the time; Tuesday’s daily brief
Plus, new updates to social -- undo tweets and post to Insta from a browser
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests headlines
Google Podcasts Manager shows you search impressions and clicks from Google Search
You can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led to your podcast.
Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes
Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering.
Google Podcasts gets a redesign and iOS rollout
The new design features an Explore tab with recommendations based on the listener's interests.
Video: Dan Shure on Google core updates and podcasting
From a piano teacher to an SEO - how Dan's journey into the SEO space has not just changed his family's life.
Google adds playable podcasts directly in the search results
Google can hear you clearly now and surface content within your podcasts.
Google now rolling out podcast results in search
Can you hear me now? Yes, Google is now showing podcast results in search.
Google brings search to podcasts through automatic transcription
Better enunciate, your Google Podcasts visibility may depend on it.
SearchCap: Search Engine Land awards, Facebook gets serious about local & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes Jun 13, 2018 by Amy Gesenhues The SEO and SEM community recognized the […]
SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First batch of Google mobile-first indexing notifications goes out todayApr 30, 2018 by Barry Schwartz Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters. Johann Carl Friedrich Gauß […]
SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: April Fools’ Day 2018: Google, Amazon & more have fun over the weekendApr 2, 2018 by Barry Schwartz April Fools’ Day 2018: Google, Amazon & more have fun over the weekend […]
SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to manage the consent process on […]
The power of podcasting: How to boost your reputation and search engine rankings
Podcasting is hot and a must-use SEO tactic, says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.
SearchCap: Google quality raters update, Google shopping cards & mobile-first
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates quality raters guidelines with details around non-English language web pagesAug 3, 2017 by Barry Schwartz Google made some small tweaks to their quality raters guidelines on July 27, 2017. […]
LISTEN: Danny Sullivan reflects on 21 years covering the search industry
In this week's podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he's stepping away now.