Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Separates Brand And Non-Brand PPC Traffic Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To […]
Technorati was once the go to source for blog search and blogger discovery thanks to their authority scores, top lists and blog claiming processes. The Technorati Authority score was a status symbol, something that companies fought hard to improve. At the end of May, Technorati quietly announced that they were taking the company in another […]
For many search marketers, SEO Book is a legend. Founded by (another legend) Aaron Wall in 2003, SEO Book now includes Aaron’s wife Giovanna Villanueva, Peter Da Vanzo, and Eric Covino. Membership works out to around $10 a day ($300 a month) and includes over 100 custom training modules, a private forum, exclusive members-only tools, and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Digg’s Irrelevance, Facebook’s Timeline, Marketing Diversity & More One thing’s for certain in the online marketing industry: change. That was the frame for our “Discussion of the Week” […]
Searchmetrics has a pretty good track record of figuring out who lost after one of Google’s Panda Updates. Among the latest victims of this week’s Panda Update 2.5, some unexpected surprises: popular tech blog The Next Web, blog aggregator Technorati, and NBC’s The Today Show. Winners include Google’s own YouTube, along with Fox News and several […]
Below are Search Engine Land’s 10 most popular stories from November 2010: 1) Nicaragua Raids Costa Rica, Blames Google Maps – A Nicaraguan military commander, relying on Google Maps, moved troops into an area near San Juan Lake along the border between his country and Costa Rica. The troops are accused of setting up camp […]
Here are some tools that aren't specifically related to paid search, but are nonetheless valuable additions to your your search marketing research toolset.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Liveblog: SMX West 2010 Keynote – The State Of The Search Union It’s day three of SMX West 2010, and we’re going to kick off with a group keynote conversation called […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened […]
Surchur has been around for more than a year, but its recent facelift aims to take real-time search toward a new idea: real-time discovery. It may sound like splitting hairs to some, but the point is valid: Real-time search isn’t of much value if you don’t know what to type into the search box. This […]
There seems to be no end to companies saying they offer real time search these days. And no end to people quoting how Google itself says it wants to improve in the area. But what does real time search really mean? This article offers some definitions and focuses on players in the space. Real Time […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Blogging and micro-blogging represent a stream of real-time web activity; from important real-life events to random personal thoughts, more Internet users are putting what they see, hear, think, and feel into this stream. Twitter, in particular, is a river of information. Breaking news is often reported there first, ahead of any other media — online […]
Search Engine Land is a leading site about search and search marketing issues. Here are some of the ways we’ve been recognized: Wall Street Journal Recommended Reading Ad Age Power 150 Blog Technorati Top 100 Blog TopRank Top 10 Best Overall Search Marketing Blog Best Search Industry News Blog Best Search Engine Community/Forum Best SEM […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
2009 is almost here, and I hope small business owners have already been thinking long and hard about their plan of attack for the new year. Those who have are ahead of the game. If you haven’t given the new year much thought, start now. Successful online marketing is about developing the right combination of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Fortune magazine asks why Microsoft can’t make money online, and shares some striking numbers: The company’s Online Services unit, which includes Live Search, aQuantive, and the MSN portal, lost $480 million in the quarter that ended September 30th — 80% more than the same quarter a year ago. Ouch! Why the struggles? The article suggests […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
When Techmeme opened in 2005, I’d found a new online newspaper to begin my day with. It quickly and neatly organized top stories as reported by various blogs and news sources for the area I cover. But if you weren’t into technology, you seemed kind of out of luck. Now Google Blog Search has stepped […]
One challenge we all have is showing our clients evidence that our work is having the effect we said it would. What would make this part of the process easier is if there was one single universal tool that could identify every single instance when a site is mentioned, linked, tagged, tweeted, or feeded. That perfect tool doesn't exist, but a few weeks ago Delicious unveiled a relaunch, and what was once really a pain is now a breeze.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Tom Churm pinged me about a new tool that he’s crafted, Very Recent, designed to pull back top results from "recency search engines," for lack of a better word. Blog search, news search, social news plus Twittering, all in one. It needs a lot of work, but I found it a pretty neat idea. And […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
After Yahoo-Microsoft madness, there’s been a bit of a lull so I’m cleaning out my inbox and wanted to mention a few items that might be of interest. Below, a way to quickly search blogs & social media sites all at once, a new video search tool, a study into automatic search queries, an awesome […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
By now you have probably seen a bunch of talk about Twitter. And after all of this talk you might be still thinking: OK, so what the heck is Twitter really and why should I care? How is it going to help my business at the end of the day? Rather than writing this column […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
A small business can have millions of dollars in revenue and dozens of employees … or it can be a one-man-band, turning passion into a living. This month’s small business marketing success story is about the latter. Meet John W. Tuggle, a guitarist living in Athens, Georgia. John has been playing guitar for 17 years, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
There was a time in social media, just as in search engine optimization (SEO), when everything was only about getting to the front page. Little attention was paid to what happened after you got there, and for a while it seemed as if you could do it in your sleep. Over the last year, social […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Did you know there’s a way to tag links on pages to indicate social connections? I’d heard about this vaguely, but you can bet there’s going to be much more public awareness and potential use, thanks to Google launching its new Google Social Graph API. Now available, the API allows developers to discover socially-labeled links […]
As promised, now that a full calendar year has gone by, it’s time to look at some key stats about how Search Engine Land has grown in various ways over the year. Let’s dive in!
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.