• http://www.search-engine-academy-washington-dc.com Nancy E. Wigal

    I question the expertise of his “technology experts.” They ought to know that a good, solid linking campaign, given time, can help. Surely Santorum has the $$$ to run a good PPC.

    And yes, this is free speech. I remember when Santorum first incurred the wrath of Dan. Dan was very quick to engage his readership (user generated content, anyone?) and got this huge response. Hence, the SERPs that now come up.

    Great article – thanks so much. IMMD.

  • http://www.raisemyrank.com/ Bob Gladstein

    I don’t think I’d call this a Google bomb per se. A Google bomb involves pointing a great many links with specific anchor text at a target page in order to get that page to rank for that anchor text, even if it doesn’t actually appear on the page, e.g. the “miserable failure” bomb of GW Bush’s White House biography page.

    In this case, Savage created a site with the intent of ranking well for “Santorum” — note the title tag of the home page — and then used a widespread linking campaign to push the ranking. It’s really just standard SEO, albeit with the intention of giving the former senator’s name a new (and well deserved) meaning.

    A Google bomb would have involved a campaign using anchor text to get a site like ricksantorum.com to rank well for a query like anal sex.

  • http://www.michael-martinez.com/ Michael Martinez

    The blog is a Hostile Entity (in the parlance of search reputation management). All he has to do is get healthy, supportive sites to focus on his name so they rank for that above the hostile blog.