Multi-location SEO: How to structure geographic pages at scale
Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.
Topic: Pennsylvania
Indexability: Make sure search engines can actually find and rank you
Learn what indexability means, how it differs from crawlability, and how to fix common indexation issues. Ensure your most valuable pages appear and perform in Google’s index.
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
New updates to Google’s gambling and games policy
Advertisers must apply for and be approved by Google to run gambling ads.
This day in search marketing history: February 1
Bing accused of copying Google's search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and more.
15 years of Google Trends; Thursday’s daily brief
Plus, Instagram tests out more ecommerce support and adds contact “Limits.”
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
And don't miss Search Engine Land’s updated PPC guide
How Storage Asset Management succeeds with a focus on reviews and social media
SAM relies heavily on customer reviews, managed through Reputation
Opinion: Congress needs to do their homework on search engines
During a Dec. 11 hearing, congressional representatives questioning Google's CEO demonstrated their lack of knowledge about how search engines actually work.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
SearchCap: Suing SEOs, Googlebot Render Page & Top AdWords Impressions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]
Rachel Louise Carson Remembered With Google Logo On The Environmentalist’s 107th Birthday
Google is commemorating Rachel Louise Carson on its homepage today with an illustration to mark the environmentalist’s 107th birthday. The Google logo shows Carson in the wild, observing the creatures and environment she dedicated her life to preserving. Born on this date in 1907 in Springdale, Pennsylvania, Carson was an accomplished writer, marine biologist and […]
The Google (George) Ferris Wheel Logo
Featured on Google home pages worldwide today is an ultra special Google Doodle not just for Valentine’s Day but also for the 154th birthday of George W.G. Ferris Jr., the inventor of the Ferris Wheel. This year’s Google Valentine’s Day logo has tons of layers behind it. It is a Valentine’s Day logo, it is […]
SearchCap: The Day In Search, August 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Brings Quora Content Into Its Social Sidebar Bing continues to expand the content that may show up in its social sidebar, with news today that its Quora integration is complete. […]
The Keith Haring Google Logo
To celebrate the life of the late Keith Haring, Google has a special Google Logo (aka Doodle). Today would be his 54th birthday. He died at the young age of 31. But he was well known for his graffiti art and much of his later years he was involved in activism and awareness about AIDS. […]
Eyetracking & SEO: Fad, Fact, Or Fiction?
Do SEO professionals use eyetracking usability studies as a link-juice fad? Can eyetracking tests yield useful information about Web searchers?
Hurricane Irene Swirling Around the Web
The sheer number of people potentially affected by the approaching Hurricane Irene means that the web is experiencing an incredible amount of traffic from those seeking information. Hitwise reports that searches for Hurricane Irene have increased more than 2300% since August 21. Thankfully, there are plenty of resources online where people along the heavily-populated East Coast […]
SearchCap: The Day In Search, July 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests Ads Within Organic Search Results? The RKGBlog blog posted a screen shot of Bing testing search ads directly in the organic results. Honestly, I almost cannot believe it – […]
The Alexander Calder Google Mobile Logo
Google is featuring a special logo for Alexander Calder, an American artist known for inventing mobile sculptures, 113th birthday. Alexander Calder was born on July 22, 1898 in Lawnton, Pennsylvania and died on November 11, 1976 at the age of 78 in Manhattan. The logo is Google’s first doodle made entirely using HTML5 canvas. Google […]
Google Boasts Of $64 Billion In Economic Impact
In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including AdWords and AdSense, have had on the U.S. economy. According to the company, Google provided $64 billion in economic activity for American businesses and non-profits in 2010, 18% greater than the 2009 […]
SearchCap: The Day In Search, February 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Congratulates Watson On Twitter; IBM Says Thanks Among those watching IBM’s Watson win Jeopardy last night were folks at Google, which just tweeted congrats over to IBM. In response, IBM […]
Presidential Hopeful Rick Santorum Stymied By Search Problem
As former Pennsylvania Senator Rick Santorum sets his sights on the White House, he has a lot of awareness-raising to do, and he desperately needs some help with search, a Roll Call piece this week shows. Currently, when you search for Santorum, the first result is a blog apparently started by gay syndicated sex columnist […]
SearchCap: The Day In Search, December 2, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Improves Copyright Protection Anyone who has found that their content has been stolen (or scraped) online faces the decision of either letting it go (and using best practices that help […]
Google Ordered To Fork Over A Dollar For Street View Trespassing (Yes, $1)
A court case that began in 2008 when a Google Street View vehicle took photos on a private road in Pennsylvania is over. The judgment? Google owes the plaintiffs a dollar. Aaron and Christine Boring originally sued Google with a variety of claims, including invasion of privacy, trespassing, punitive damages, and more after a Street […]
Google To Develop Superfast “Experimental Fiber Network”
Google continues to flirt with being an ISP or carrier. Several years ago the company was part of the aborted municipal WiFi bid for San Francisco with Earthlink. Google is also one of the major forces behind the White Spaces initiative (“WiFi on steroids“) that seeks unused TV spectrum for broadband purposes. In addition, Google […]
SearchCap: The Day In Search, February 1, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEOmoz Leaves The Consulting Business To Focus On Software SEOmoz, the well-known, Seattle-based SEO agency, is getting out of the agency business. In a blog post today, CEO Rand Fishkin says […]
US Appeals Court Allows Google Street View Trespass Lawsuit To Continue
A couple called “Boring” (yes, that’s their surname) sued Google in early 2008 for taking pictures of its suburban Pennsylvania home. The claim was their house was on a clearly marked private road (“Private Road, No Trespassing”) and Google’s Street View mobile trespassed by entering and taking the images of their home. There was also […]
Google Mulling Several Ways To Integrate Ads On Maps
A number of articles appeared that speculate about or discuss ads on Google Maps (PC and mobile) now and in the future. Google Maps is one of Google’s most successful and valuable properties — arguably even more so in mobile — and the company is going to be both careful and thoughtful about how it […]
SearchCap: The Day In Search, May 5, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Opens Up Trademarked Bidding To Most Countries BrandVerity tipped me off to news that Google has modified their AdWords trademark policy to allows bidding on trademarked terms in 190 […]
Using Analytics For Local Search Optimization
Many businesses seek to target local searchers for their products and services, and careful review of a site's analytics is one of the key weapons in a local business's competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.
‘Google Mistrial’ – Is Search Getting In The Way Of Justice?
Ask around and you probably won’t find many people who think the idea of “Internet everywhere” is a bad thing. Thanks to laptops and smart phones, wi-fi and 3G, we can work (or play) at airports, check email during cab rides, and compare prices online from any department store. We can Google anyone or anything […]
SearchCap: The Day In Search, October 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Puts New AdSense Ads Under Maps
The continued success of Google Maps gives Google another growing revenue stream to tap into, and that’s what they’re doing with the placement of new AdSense ads immediately under maps on Google Maps. The ads don’t show up on all searches, but they do appear on enough searches to suggest this is more than a […]
Sneak Peek: Stunning New Google Satellite Imagery
New satellite images that will eventually show up in Google Earth and Google Maps are now arriving from the Google-sponsored GeoEye-1 satellite that launched a month ago. GeoEye has just released the stunning image below as a preview of what’s to come:
To Block Google StreetView, German Town To Require, Then Deny Permit
Just a couple months after launching in Europe, Google StreetView is running into a roadblock in Germany. Via WebProNews, Spiegel Online reports that the small town of Molfsee in northwestern Germany plans to require Google to request a permit before being allowed to record video while driving through the town’s streets. “And when they ask […]
Britain Clears The Way For Google Street Views; Google Argues No “Complete Privacy” In US StreetView Court Case
Watchdog clears Google’s street cameras from The Guardian reports Britain’s Information Commissioner’s Office has officially given their approval over the privacy risks with the Street Views option in Google Maps. Meanwhile in the US, Google is arguing in a court case against StreetView that there is no “complete privacy.”
Google Posts Official Webmaster Help Group Chat Recordings, Transcript, & Presentations
Google has posted the official blog post summarizing last week’s live chat event. Yes, we did post the unofficial version on Thursday night, but now we have the official version live for viewing. Q&A Transcript available via Google Groups John’s Personalized Search Presentation via Google Presentations Maile’s Case Sensitivity in Web Search via Google Presentations […]
A Small Business Marketing Success Story: Avante Gardens
There’s a battle going on in the floral industry, and many small, independent florists are losing. Like other small businesses, they don’t have the time or knowledge to keep up with the latest marketing trends and tactics. But there are other challenges, too. Way back in 1998, the FTC warned consumers about phony marketers pretending […]