Siri is popular but its usage is limited, according new survey research from Parks Associates. The firm surveyed 482 iPhone 4S owners and asked about their usage of the virtual assistant. High level findings from the survey were published today by the Wall Street Journal.
Parks Associates found the following:
- 87 percent iPhone 4S owners use Siri at least monthly
- Roughly one third of iPhone 4S owners use Siri “almost daily”
- Initiating calls and texts were the most common Siri-related activities
- 26 percent use Siri to send email daily
More “advanced” functions such as calendaring were less widely used, probably indicating a lack of awareness of those capabilities.
The survey found that 55 percent of respondents were satisfied with Siri; however 9 percent were unsatisfied. Others feel between those polls.
In December ChangeWave found that Siri was the most “liked” feature of the then-new iPhone 4S.
It’s widely believed that Google is developing its own “assistant” Siri-competitor for Android handsets.