Survey: 87 Percent Of iPhone 4S Owners Use Siri Monthly

Mar 26, 2012 at 6:25pm ET by Greg Sterling

Siri is popular but its usage is limited, according new survey research from Parks Associates. The firm surveyed 482 iPhone 4S owners and asked about their usage of the virtual assistant. High level findings from the survey were published today by the Wall Street Journal.

Parks Associates found the following:

87 percent iPhone 4S owners use Siri at least monthly
Roughly one third of iPhone 4S owners use Siri “almost daily”
Initiating calls and texts were the most common Siri-related activities
26 percent use Siri to send email daily

More “advanced” functions such as calendaring were less widely used, probably indicating a lack of awareness of those capabilities.

The survey found that 55 percent of respondents were satisfied with Siri; however 9 percent were unsatisfied. Others feel between those polls.

In December ChangeWave found that Siri was the most “liked” feature of the then-new iPhone 4S.

It’s widely believed that Google is developing its own “assistant” Siri-competitor for Android handsets.

Related Topics: Apple: Siri | Channel: Mobile | Google: Android | Google: Voice Search | Top News

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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zato

“High level findings from the survey were published today by theWall Street Journal.”

Should read: “published today by the Microsoft Wall Street Journal.”
http://www.365socialmedia.co.uk/iphone-application-development.php 365socialmedia

An important question to ask here is the % of these people who had
purchased the iPhone within a month. The reason I say this is because
everyone tries Siri when they first buy the iPhone, but by a couple of
months into owning it, they may cease to utilize the feature.
http://twitter.com/sarafluegel Sara Fluegel

For the original press release showing the data is here: http://www.parksassociates.com/blog/article/parks-pr2012-siri Over one-half of Apple iPhone 4S users satisfied with Siri and 37% want Siri-style voice command for TV
http://twitter.com/sarafluegel Sara Fluegel

#Siri is clearly a
hit among the initial #iPhone user base via @ParksAssociates #research http://ow.ly/9Uspr #iPhone4S #iOS
http://www.fulltraffic.net/ Fede Einhorn

I exchanged my 4 for a 4s almost because of siri. I loved “her!” 6 month later, so I use it? Not at all.
http://tech4idiots.org/ Tech84

As we all know, Siri is still in “beta” stage. And implementing it onto TV’s would probably result to disappointments, or as from what I watched in this video, absolute hilarity.

http://tech4idiots.org/2012/03/14/suri-tv-a-very-funny-siri-parody/

I love Siri by the way, but I think I use it more for the Novelty rather than for its actual purpose of being your voice dictated virtual assistant.
Fosti Nosti

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