Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses
An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.
Topic: Virtual assistant
Voice search optimization: What is it and how important is it now?
Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.
Why AI can’t replace authentic client relationships
Gain AI-powered efficiency with chatbots, predictive analytics and other tools while preserving the essence of genuine customer interactions.
Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
Marsbot is Foursquare for AirPods
Its augmented reality for your ears.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage.
Google to shutter CallJoy, virtual agent for SMBs, on July 22
Call intelligence service was another Area 120 project.
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri.
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study.
Study: 48% of consumers use voice assistants for general web search
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual assistants.
Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019
In this case, "shopping" doesn't include purchasing; however, digital goods and product re-ordering are also poised for growth.
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google Assistant.
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice search?
What the numbers tell us about the current voice search opportunity
Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with traditional search.
Voice gaining on mobile browser as top choice for smartphone-based search
Since 2018, voice has become more users' first choice for mobile search.
SMBs bullish on virtual assistants, think Alexa has biggest marketing potential
Don't focus on the specific numbers, the interesting thing is the sentiment.
Google Actions vs. Alexa Skills is the next big App Store battle
There are thousands of Skills and Actions but very few people are using them.
Analyst: 8 billion voice assistants by 2023
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels.
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands.
Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana
Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries.
Redesigned iOS Cortana app looks better but adoption challenges remain
Because of a 'structural' disadvantage vs. rivals, Cortana will likely need something more radical to break through.
Cortana loses its chief after only 8 months
Microsoft is an AI leader but Cortana lags its rivals in distribution.
Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
Tips for optimizing content for voice search, virtual assistants
Voice search is coming. Here's what you can do today to get ahead of the curve.
Ask the SMXpert – Optimizing for voice search & virtual assistants
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.
The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec
Departures likely a response to reorganization of Siri and AI units under John Giannandrea.
Google Assistant gets more helpful
The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized information.
Amazon in deal with Marriott to make Alexa a ‘virtual concierge’ in hotel rooms
The program offers the potential for better customer experiences, but privacy concerns could slow deployment.
Report: Google Home making gains on Alexa, Apple HomePod in 4th place
Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year.
Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
Google voice-enables movie-ticket buying with Fandango
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.
SearchCap: Voice assistant study, SEO audits & PPC budgets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Surefire tactics to get the most value out of budget-limited campaignsApr 27, 2018 by Amy Bishop Since few people have money to burn, contributor Amy Bishop shares how to get the […]
Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22 verticals.
Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”
Google Assistant to get multiple new languages, distribution and skills
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.