How to measure Google Demand Gen against the right goals
Set meaningful KPIs, align creative with campaign goals, and use clearer reporting to evaluate your upper-funnel Google Ads investment.
Topic: Apple
How entity confusion can hurt your brand’s AI visibility
One brand, two identities, zero AI recommendations. A study reveals why knowing a brand and recommending it are two very different things.
Five great local SEO tools to maximize your visibility in 2026
Discover the five best local SEO tools. We review them in detail so you can choose the one that fits your business needs.
23 content marketing examples that drive results in 2026
Explore 23 inspiring content marketing examples and learn how to adapt these strategies for your own successful campaigns.
The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
Why ChatGPT Ads deserve a place in your 2027 media plan
Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.
What is repurposing content?
This is a SUPER comprehensive guide to repurposing content to maximize shares, traffic and reach.
Podcast statistics you need to know
Learn about the growth of podcasts, popular genres, the biggest revenue sources, and other top podcast statistics.
Twitch usage and growth statistics: How many people use Twitch?
In-depth look at the user base of the popular video streaming platform, Twitch.
iPhone users and sales stats
Key iPhone user stats. Includes data on sales, market share and more.
Google Assistant to be discontinued on Android starting September 4
Gemini will be replacing the Google Assistant on these devices.
AI halftime report: H1 2026
AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.
Your ad platforms may be reaching fewer customers than you think
As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS.
Paid media is becoming an SEO investment in AI search
Reviews, creator partnerships, and sponsored content can shape how AI systems understand and recommend your brand. Learn why.
In memoriam: A tribute to Bruce Clay
A longtime search leader’s final industry conversation explores AI, content structure and the evolving craft behind ranking well.
Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
5 places to find FAQ content that improves AI visibility
Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.
How to reverse-engineer LLM brand visibility and why it matters
Learn how to analyze AI outputs, uncover visibility gaps, and strengthen your brand’s presence to appear in LLMs and AI search results.
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
Cultural SEO: A practical framework for Spanish markets in AI search
AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities.
How to structure AI-driven SEO: 3 frameworks that drive execution
AI can accelerate results or amplify chaos. Learn how to coordinate teams, clarify ownership, and prioritize initiatives that compound.
Query fan-out tools and software to optimize content and track results
Learn how to use query fan-out tools to improve AI search rankings on platforms like ChatGPT and AI Overviews, and track your optimization results.
Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
Apple is bringing ads to Apple Maps this summer
The long-awaited Apple Maps ads move opens up a new high-intent, location-based advertising channel on Apple's popular mapping apps.
EU signals imminent decision on Google DMA probe
The EU's imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
5 competitive gates hidden inside ‘rank and display’
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
OpenAI’s big ChatGPT Instant Checkout plan just changed
Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.
Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers.
Why PPC measurement feels broken (and why it isn’t)
As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.
DOJ and states appeal Google search antitrust remedies ruling
The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and rival companies.
AI recommendation lists repeat less than 1% of the time: Study
AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking is mostly noise.
Apple Ads adds more ad slots to App Store search results
Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.
Yext’s Visibility Brief: Your guide to brand visibility in AI search
Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear.
Apple is finally upgrading Siri, and Google Gemini will power it
A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.
Google rolls out Tag Gateway integration via Google Cloud
Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy restrictions.
Apple will add more App Store search ads
Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids.
How to identify and fix AI hallucinations about your brand
Learn how to audit AI model outputs, apply entity markup, and reinforce accurate brand facts in Knowledge Graph data to correct AI hallucinations and protect your brand’s credibility.
How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.