What Is Search Engine Optimization? The Three Minute SEO Video!

Sep 12, 2011 at 11:38am ET by Danny Sullivan

Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization:

I’m really pleased with how the video turned out, and I hope you are, too. We worked with Common Craft to produce it, and they have many more great explainer videos like this in their Common Craft video library, so check that out!

You’ll find our video on YouTube in our Search Engine Land channel, and it also has a permanent home here on Search Engine Land as part of our What Is SEO / Search Engine Optimization? page.

If you haven’t visited that page, do check it out. It also provides background our about our more in-depth Periodic Table Of SEO Ranking Factors, links to free guides about SEO, resources here at Search Engine Land and across the web on the topics.

Hey, if you like that page, links and social shares to it are appreciated!

By the way, if you’re a Search Engine Land member, don’t forget a new feature we’ve added — our Search Engine Land Guide To SEO as a downloadable eBook. It’s just one of many benefits you get. Not a member? Consider signing-up!

Related Topics: Channel: SEO | Features: General | How To: SEO | SEO: General | Top News

About The Author: Danny Sullivan is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

http://robinbertelsen.com/about/ Robin Bertelsen

Great, quick video that clearly explains search engine optimization! Thanks for making it so clear – it will be a great tool to use when I talk to clients who know they need SEO, but don’t really even start to understand what it is.
http://www.verticalmeasures.com/ Ardala Evans

This is a great source for when someone asks me, “What is it you do?” Very clear and basic information that explains SEO. I agree, a great source to show someone who needs website optimization for their site but doesn’t fully understand why.
http://twitter.com/awebsavvy Ann

Like the simplicity, will use it as part of our overview to prospects. Business still think they can get to the top by taking shortcuts. Content, plus planning and niche market still works well.
Winooski

Honestly? I’m not crazy about the annoyingly condescending tone of the narrator. I keep expecting him to pat me on the head like the good little boy that I am.

Otherwise, a solid effort, and I think it will help many who need the basic explanation.
Debasish Sarker

I’m really pleased with how the video turned out, and I hope you are, too. We worked withCommon Craft to produce it, and they have many more great explainer videos like this in theirCommon Craft video library, so check that out!
http://www.trytop.com trytobh

that was rely so helpfull An atricle thanks.
http://twitter.com/AgentsOfValue AgentsOfValue

Believe me. This is one of my favorite videos in YouTube.

Let’s face the truth – SEO can be complicated to understand. It’s confusing how to understand those terms and techniques that are entirely new. However, the video makes things three-times-easier. It has explained what SEO is and how it can be an exciting world to explore!
http://twitter.com/AgentsOfValue AgentsOfValue

You got that right Ann! Kindly include the use of white-hat link building techniques in your niche marketing.
http://twitter.com/AgentsOfValue AgentsOfValue

I’m sure letting them watch the video in its entirety will solve the problem.