What Is Search Engine Optimization? The 3 Minute SEO Video!

Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization:

What is SEO?


New to SEO? Start with this quick and easy to understand video about search engine optimization.

We worked with Common Craft to produce this SEO video, and they have many more great videos like this in their Common Craft video library, so check that out!

You’ll find our video on YouTube in our Search Engine Land channel, and it also has a permanent home here on Search Engine Land as part of our What Is SEO / Search Engine Optimization? page.

If you haven’t visited that page, do check it out. It also provides background our about our more in-depth Periodic Table Of SEO Ranking Factors, links to free guides about SEO, resources here at Search Engine Land and across the web on the topics.

Related Topics: Channel: SEO | Features: General | How To: SEO | SEO: General

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://robinbertelsen.com/about/ Robin Bertelsen

    Great, quick video that clearly explains search engine optimization! Thanks for making it so clear – it will be a great tool to use when I talk to clients who know they need SEO, but don’t really even start to understand what it is.

  • http://www.verticalmeasures.com/ Ardala Evans

    This is a great source for when someone asks me, “What is it you do?” Very clear and basic information that explains SEO. I agree, a great source to show someone who needs website optimization for their site but doesn’t fully understand why.

  • http://twitter.com/awebsavvy Ann

    Like the simplicity, will use it as part of our overview to prospects. Business still think they can get to the top by taking shortcuts. Content, plus planning and niche market still works well.

  • Winooski

    Honestly? I’m not crazy about the annoyingly condescending tone of the narrator. I keep expecting him to pat me on the head like the good little boy that I am.

    Otherwise, a solid effort, and I think it will help many who need the basic explanation.

  • Debasish Sarker

    I’m really pleased with how the video turned out, and I hope you are, too. We worked withCommon Craft to produce it, and they have many more great explainer videos like this in theirCommon Craft video library, so check that out!

  • http://www.trytop.com trytobh

    that was rely so helpfull An atricle thanks.

  • http://twitter.com/AgentsOfValue AgentsOfValue

    Believe me. This is one of my favorite videos in YouTube.

    Let’s face the truth – SEO can be complicated to understand. It’s confusing how to understand those terms and techniques that are entirely new. However, the video makes things three-times-easier. It has explained what SEO is and how it can be an exciting world to explore!

  • http://twitter.com/AgentsOfValue AgentsOfValue

    You got that right Ann! Kindly include the use of white-hat link building techniques in your niche marketing.

  • http://twitter.com/AgentsOfValue AgentsOfValue

     I’m sure letting them watch the video in its entirety will solve the problem.

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