Don’t know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization:
I’m really pleased with how the video turned out, and I hope you are, too. We worked with Common Craft to produce it, and they have many more great explainer videos like this in their Common Craft video library, so check that out!
You’ll find our video on YouTube in our Search Engine Land channel, and it also has a permanent home here on Search Engine Land as part of our What Is SEO / Search Engine Optimization? page.
If you haven’t visited that page, do check it out. It also provides background our about our more in-depth Periodic Table Of SEO Ranking Factors, links to free guides about SEO, resources here at Search Engine Land and across the web on the topics.
Hey, if you like that page, links and social shares to it are appreciated!
By the way, if you’re a Search Engine Land member, don’t forget a new feature we’ve added — our Search Engine Land Guide To SEO as a downloadable eBook. It’s just one of many benefits you get. Not a member? Consider signing-up!
Related Topics: Features: General | How To: SEO | SEO: General | Top News









Great, quick video that clearly explains search engine optimization! Thanks for making it so clear – it will be a great tool to use when I talk to clients who know they need SEO, but don’t really even start to understand what it is.
This is a great source for when someone asks me, “What is it you do?” Very clear and basic information that explains SEO. I agree, a great source to show someone who needs website optimization for their site but doesn’t fully understand why.
Like the simplicity, will use it as part of our overview to prospects. Business still think they can get to the top by taking shortcuts. Content, plus planning and niche market still works well.
Honestly? I’m not crazy about the annoyingly condescending tone of the narrator. I keep expecting him to pat me on the head like the good little boy that I am.
Otherwise, a solid effort, and I think it will help many who need the basic explanation.